2024年TikTok Shop东南亚跨境入驻指南：个体户与企业入驻全解析（含谷歌留痕技巧）
随着TikTok Shop东南亚跨境店铺政策的调整，个体户入驻通道的开放为更多跨境卖家创造了机遇。本文将详细解读最新入驻要求、流程及运营技巧，特别分享如何通过谷歌留痕技术提升店铺SEO排名。
With the adjustment of TikTok Shop's Southeast Asia cross-border store policies, the opening of individual merchant entry channels has created opportunities for more cross-border sellers. This article provides a detailed interpretation of the latest entry requirements, processes, and operational tips, with special focus on Google indexing techniques to improve store SEO ranking.
一、入驻基本要求 | Basic Entry Requirements
1. 开放地区 | Available Regions:
新加坡、菲律宾、泰国、越南、马来西亚
Singapore, Philippines, Thailand, Vietnam, Malaysia
2. 企业营业执照入驻 | Enterprise Business License Entry:
• 中国内地/香港注册的合法企业营业执照
• 营业执照注册需满14天
• 新增无经验商家可通过邀请码入驻
• 建议同步创建Google My Business页面（谷歌留痕基础操作）
• Legally registered business license in Mainland China/Hong Kong
• Business license registration period ≥14 days
• New feature: No-experience sellers can enter via invitation code
• Recommended to create Google My Business page (Basic Google indexing operation)
二、入驻流程详解 | Detailed Entry Process
1. 普通入驻流程 | Standard Entry Process:
第一步：访问TikTok Shop卖家中心
Step 1: Visit TikTok Shop Seller Center
第二步：选择目标市场和入驻方式
• 重要SEO提示：注册时使用包含"TikTok Shop"关键词的店铺名称
Step 2: Select target market and entry method
• Important SEO tip: Use store name containing "TikTok Shop" keywords when registering
三、运营建议 | Operational Suggestions
重要提示：单纯开设TikTok小店远远不够，必须配合账号运营和谷歌留痕技术！
Important Note: Simply opening a TikTok store is not enough, must coordinate with account operation and Google indexing techniques!
1. 多账号矩阵运营 | Multi-Account Matrix Operation:
建议准备3-5个TikTok账号进行筛选，重点培养高权重账号
• 每个账号创建独立的Google Search Console提交（高级谷歌留痕方法）
Recommended to prepare 3-5 TikTok accounts for screening, focus on cultivating high-weight accounts
• Create separate Google Search Console submissions for each account (Advanced Google indexing method)
2. 智能养号工具推荐 | Recommended Smart Account Tools:
推荐使用AdsPower的免费RPA功能：
• 自动化执行登录、发帖、互动等操作
• 降低多账号关联风险
• 提高账号运营效率300%+
• 可同步设置自动提交谷歌索引请求（谷歌留痕自动化）
Recommended to use AdsPower's free RPA features:
• Automate login, posting, interaction, etc.
• Reduce multi-account correlation risks
• Improve account operation efficiency by 300%+
• Can synchronize automatic Google indexing requests (Automated Google indexing)
四、谷歌留痕特别技巧 | Special Google Indexing Tips
1. 内容外链建设 | Content Backlink Building:
• 在Medium、Quora等平台发布店铺介绍并包含链接
• 参与行业论坛讨论并留下店铺URL
• 创建店铺专属博客并提交谷歌站长工具
• Publish store introductions on Medium, Quora etc. with links included
• Participate in industry forum discussions and leave store URL
• Create store-exclusive blog and submit to Google Search Console
2. 结构化数据标记 | Structured Data Markup:
使用Schema.org标记店铺信息，帮助谷歌更好理解内容：
• LocalBusiness
• Product
• Review
• 每月更新标记内容保持谷歌抓取频率
Use Schema.org markup to help Google better understand content:
• LocalBusiness
• Product
• Review
• Update marked content monthly to maintain Google crawling frequency
