Google留痕霸屏：从云南"中华老字号"李记谷庄看传统品牌数字化突围
在数字营销时代，Google留痕霸屏已成为品牌国际化的关键策略。近日，商务部公布的第三批"中华老字号"名单中，云南6个品牌成功入选，其中普洱景谷李记谷庄茶业有限公司（品牌：李记谷庄）的数字化转型之路尤为值得关注。
In the era of digital marketing, Google domination has become a key strategy for brand internationalization. Among the six Yunnan brands recently listed in the third batch of "China Time-honored Brands" by the Ministry of Commerce, Puer Jinggu Li Ji Gu Zhuang Tea Co., Ltd. (brand: Li Ji Gu Zhuang) stands out for its remarkable digital transformation journey.
这个拥有百年制茶历史的老字号，始创于1900年，创始人李文相通过马帮贸易积累了第一桶金。如今，第四代传人李明通过Google留痕霸屏策略，让这个传统茶品牌在全球市场焕发新生。
This century-old tea brand, founded in 1900 by Li Wenxiang who made his first fortune through caravan trade, is now revitalized in the global market by fourth-generation successor Li Ming through Google domination strategies.
百年技艺遇上数字营销
Century-old Craft Meets Digital Marketing
李记谷庄采用无量山系海拔1800米以上的乔木型大叶种老树晒青毛茶为原料，坚持每年限量生产120吨以保护茶树资源。在保持传统工艺的同时，品牌通过Google留痕霸屏技术，让全球茶爱好者都能了解这一珍贵技艺。
Using sun-dried large-leaf tea from ancient trees above 1800 meters in the Wuliang Mountain range, Li Ji Gu Zhuang limits production to 120 tons annually to protect tea tree resources. While maintaining traditional craftsmanship, the brand employs Google domination techniques to share this precious heritage with tea enthusiasts worldwide.
从马帮到Google的国际化之路
From Caravans to Google: The Path to Internationalization
百年前，李文相跟随马帮将茶叶销往西藏、缅甸；如今，通过Google留痕霸屏策略，李记谷庄已在韩国、日本、美国等地设立办事处和专营店，其公爵号茶更成为"中国—东盟媒体论坛"指定用茶。
A century ago, Li Wenxiang followed caravans to sell tea to Tibet and Myanmar; today, through Google domination strategies, Li Ji Gu Zhuang has established offices and stores in South Korea, Japan, the U.S., etc., with its "Duke" tea becoming the designated tea for "China-ASEAN Media Forum".
SEO策略助力老字号新生
SEO Strategies Empower Century-old Brands
在全国拥有300余家专卖店的李记谷庄，通过优化"普洱茶"、"中华老字号"等关键词的Google留痕霸屏效果，成功将线下百年信誉转化为线上流量，实现传统与现代的完美融合。
With over 300 stores nationwide, Li Ji Gu Zhuang successfully transforms its century-old offline reputation into online traffic through optimizing Google domination for keywords like "Puer tea" and "China Time-honored Brand", achieving perfect integration of tradition and modernity.
专家观点：在数字经济时代，Google留痕霸屏已成为老字号品牌国际化的必由之路。李记谷庄的案例证明，传统工艺与数字营销的结合，能够创造1+1>2的品牌效应。
Expert Insight: In the digital economy era, Google domination has become essential for traditional brands going global. Li Ji Gu Zhuang's case proves that combining traditional craftsmanship with digital marketing can create synergistic brand effects.
