外贸新人如何在第一个月成单？百度VS谷歌SEO策略对比
外贸行业的新人培养一直是个难题。去年我们招聘的四名业务员都因各种原因离职，主要问题集中在：
1. 学习效率低：从P图到产品上传都需要手把手教，最终执行率仅20%
2. 缺乏主动性：需要不断推动才能开展工作
3. 心理承受能力弱：被少量客户拒绝就产生自我怀疑
The training of new employees in foreign trade has always been challenging. Last year, four salespeople we hired left for various reasons, with main issues including:
1. Low learning efficiency: Needed step-by-step guidance from photo editing to product uploading, with only 20% final execution rate
2. Lack of initiative: Required constant pushing to complete tasks
3. Low psychological resilience: Became self-doubting after just a few customer rejections
成功案例：1月入职当月成单
Success Story: Closing Deals in the First Month
去年底入职的新同事在特殊时期创造了奇迹：
• 利用客户放假期间专注产品培训
• 每日考核确保学习效果
• 重点掌握谷歌精准搜索技巧（搜索框/map/image）
• 有效利用RFQ开发客户
结果：1月份转化2个RFQ和1个询盘，18号前完成首单
The new colleague who joined at the end of last year created a miracle during special circumstances:
• Focused on product training during customer holidays
• Daily assessments to ensure learning effectiveness
• Mastered Google precision search techniques (search box/map/image)
• Effectively utilized RFQ for customer development
Result: Converted 2 RFQs and 1 inquiry in January, closed first deal before the 18th
百度与谷歌SEO策略对比
Baidu vs Google SEO Strategy Comparison
百度SEO特点：
• 重视网站备案和中文内容
• 关键词密度要求较高
• 偏爱权威网站和品牌词
Google SEO特点：
• 更注重内容质量和外链建设
• 长尾关键词效果显著
• 移动端适配至关重要
Baidu SEO characteristics:
• Emphasizes website registration and Chinese content
• Requires higher keyword density
• Favors authoritative websites and brand terms
Google SEO characteristics:
• Focuses more on content quality and backlinks
• Long-tail keywords perform exceptionally well
• Mobile optimization is crucial
老业务员的年前年后工作重点
Key Tasks for Experienced Sales Before and After New Year
1. 产品目录全面升级：
• 采用专业设计风格
• 优化产品排序（热销产品靠前）
• 淘汰低利润产品
2. 老客户维护：
• 1月初收到6万元老客户订单
• 5个老客户洽谈新订单
1. Comprehensive catalog upgrade:
• Adopted professional design style
• Optimized product sorting (best-sellers first)
• Eliminated low-profit products
2. Existing customer maintenance:
• Received 60,000 RMB order from existing customer in early January
• Negotiated new orders with 5 existing customers
SEO建议：外贸企业应建立中英文双语网站，针对百度优化中文内容，针对谷歌优化英文内容，并特别注意移动端体验。
SEO suggestion: Foreign trade companies should build bilingual websites, optimize Chinese content for Baidu and English content for Google, with special attention to mobile experience.
