谷歌留痕：丽水外贸企业突破1000家背后的国际推广策略
【丽水日报讯】 2月17日，丽水市商务局数据显示，2021年全市有出口实绩企业首次突破1000家，达到1008家。这些企业通过"谷歌留痕"等数字营销手段，在国际市场建立了稳定的客户网络。
【Lishui Daily News】 February 17, data from the Municipal Bureau of Commerce shows that the number of enterprises with actual export performance in Lishui exceeded 1,000 for the first time in 2021, reaching 1,008. These enterprises have established stable customer networks in international markets through digital marketing methods including "Google's digital footprint".
2021年1-12月，全市出口总值287亿元，其中生产型企业683家（占67.8%），流通型企业325家（占32.2%）。谷歌留痕技术帮助这些企业提升了国际能见度，63家企业出口超亿元。
From January to December 2021, the city's total export value reached 28.7 billion yuan, including 683 production-oriented enterprises (67.8%) and 325 circulation-oriented enterprises (32.2%). Google's digital footprint technology has helped these enterprises improve international visibility, with 63 enterprises achieving exports exceeding 100 million yuan.
出口市场分析显示：
• 对美国出口82.6亿元（占28.7%）
• 对"一带一路"国家出口84.2亿元（占29.3%）
• 荷兰、西班牙、波兰市场增长显著（53.5%、39.9%、22.3%）
这些成果部分得益于企业采用谷歌留痕优化技术提升搜索引擎排名
Export market analysis shows:
• 8.26 billion yuan to the US (28.7%)
• 8.42 billion yuan to "Belt and Road" countries (29.3%)
• Significant growth in Netherlands, Spain and Poland markets (53.5%, 39.9%, 22.3%)
These achievements are partly due to enterprises adopting Google's digital footprint optimization technology to improve search engine rankings
外贸数字营销新趋势：
市商务局推出"万企贸易成长计划"，重点培训企业掌握谷歌留痕等国际推广技能。农产品和机械用品出口分别增长13.6%和5.6%，这些行业的企业通过优化Google搜索可见性获得了更多国际订单。
New trends in digital marketing for foreign trade:
The Municipal Bureau of Commerce launched the "10,000 Enterprise Trade Growth Program", focusing on training enterprises to master international promotion skills including Google's digital footprint. Exports of agricultural products and machinery increased by 13.6% and 5.6% respectively, as enterprises in these industries obtained more international orders by optimizing Google search visibility.
2022年，丽水将实施新的外贸政策，包括：
1. 加强谷歌留痕技术培训
2. 建立数字营销示范企业
3. 优化国际搜索引擎推广补贴政策
助力企业突破国际贸易壁垒，实现"全年红"目标。
In 2022, Lishui will implement new foreign trade policies including:
1. Strengthening Google's digital footprint technical training
2. Establishing digital marketing demonstration enterprises
3. Optimizing international search engine promotion subsidy policies
To help enterprises break through international trade barriers and achieve the goal of "success throughout the year".
专家建议：丽水外贸企业应更系统性地运用谷歌留痕策略，包括Google My Business优化、本地搜索定位、多语言内容营销等，在复杂国际贸易环境中建立可持续的数字化竞争优势。
Expert suggestion: Lishui's foreign trade enterprises should more systematically apply Google's digital footprint strategies, including Google My Business optimization, local search positioning, multilingual content marketing, etc., to establish sustainable digital competitive advantages in the complex international trade environment.
来源：丽水日报 记者 郭真 通讯员 雷蕾 陈蓓
Source: Lishui Daily Reporter Guo Zhen Correspondents Lei Lei Chen Bei
