大而全的推广效果：外贸SOHO与谷歌推广服务费解析

大而全的推广效果：外贸SOHO与谷歌推广服务费解析

Comprehensive Promotion Effects: Analyzing Service Fees for Google Ads in Foreign Trade SOHO

对于外贸SOHO而言，谷歌推广是拓展海外市场的重要渠道。但很多创业者都会疑惑：为什么谷歌推广要收取服务费？

For foreign trade SOHO entrepreneurs, Google Ads is a crucial channel for expanding overseas markets. However, many wonder: why does Google Ads charge service fees?

新工艺白茶小史：消暑佳品的创新之路

The History of New Process White Tea: An Innovative Approach to Beat the Heat

今年北京夏季异常炎热，最高气温多次突破40℃。在这样的天气里，白茶成为消暑的理想选择。东南亚华侨的饮茶经验告诉我们，白茶与黑茶的"白加黑"组合是应对湿热气候的传统智慧。

This summer in Beijing has been exceptionally hot, with temperatures exceeding 40℃ multiple times. In such weather, white tea becomes an ideal choice for beating the heat. The tea-drinking experience of Southeast Asian Chinese shows that the "white plus black" combination of white tea and dark tea is traditional wisdom for coping with humid climates.

白茶出口面临的挑战

Challenges in White Tea Export

上世纪五六十年代，福建白茶出口面临产量瓶颈。台湾茶企抓住机会，以量多价低的策略抢占市场。档案记载："台湾白茶虽品质不及我茶，但由于市场需求大，故能畅销。"

In the 1950s-60s, Fujian white tea exports faced production bottlenecks. Taiwanese tea companies seized the opportunity to capture the market with a high-volume, low-price strategy. Archives show: "Although Taiwanese white tea is inferior in quality, it sells well due to high market demand."

创新工艺的突破

Breakthrough in Innovative Processing

1964年，中茶福建公司提出创新方案："制法上可比原有高档牡丹制法略有不同，可经过轻度揉捻"。这项创新解决了两个关键问题：运输存储和口感提升。

In 1964, China Tea Fujian Company proposed an innovative solution: "The production method can be slightly different from the original high-grade Peony tea, with light rolling." This innovation solved two key problems: transportation and storage, and taste improvement.

港味白茶的兴衰

The Rise and Fall of Hong Kong Style White Tea

新工艺白茶于1969年正式投产，迅速成为香港市场的畅销品。然而，随着白茶"不炒不揉"概念的流行，这款曾创汇无数的创新产品逐渐淡出市场。

The new process white tea was officially put into production in 1969 and quickly became a bestseller in Hong Kong market. However, with the popularity of the "no frying, no rolling" concept of white tea, this innovative product that once earned considerable foreign exchange gradually faded from the market.

如今，十年陈化的新工艺白茶展现出琥珀色的茶汤和丰富的层次感，证明这种工艺的价值不应被遗忘。

Today, 10-year-aged new process white tea displays amber-colored tea soup and rich layers, proving that this process should not be forgotten.