百度推广VS谷歌推广：服装尾货销售渠道全解析

百度推广VS谷歌推广：服装尾货销售渠道全解析

Baidu Ads vs Google Ads: Complete Guide to Clothing Overstock Sales Channels

当大家都在选择百度推广时，谷歌推广究竟是什么？

While everyone chooses Baidu Ads, what exactly is Google Ads?

对于服装行业来说，尾货堆积是常见难题。如何有效打开销路成为众多商家的头等大事。

For the apparel industry, overstock accumulation is a common challenge. How to effectively open sales channels has become a top priority for many merchants.

尾货销售的两大核心渠道规则：

Two core channel rules for overstock sales:

1. 散挑模式规则：允许顾客自由挑选，但不接受次品退换

1. Pick-and-choose model rules: Allow customers to freely select, but do not accept returns of defective products

2. 分货模式规则：基于特定库存深度，售完即止无补货

2. Distribution model rules: Based on specific inventory depth, no replenishment after sold out

与正价销售最大的不同在于，尾货销售通常没有补货机制。这是由尾货的特殊性质决定的——今天有多少货就卖多少，卖完即止。

The biggest difference from regular price sales is that overstock sales usually have no replenishment mechanism. This is determined by the special nature of overstock - sell what you have today, and it's gone when sold out.