谷歌留痕代发与TikTok流量：常州企业海外推广的破局之道
在数字营销领域，常州企业经常面临一个困惑：为什么投入大量预算的谷歌推广效果不尽如人意？与此同时，TikTok短视频却意外带火了一批创意产品，让它们在亚马逊上频频售罄。 In the digital marketing field, Changzhou businesses often face a puzzling phenomenon: Why do heavily invested Google Ads campaigns underperform? Meanwhile, TikTok short videos have unexpectedly fueled the popularity of some creative products, causing them to sell out repeatedly on Amazon. 一、TikTok病毒式传播的爆款产品 | TikTok-Viral Products 1. Stardrops多用途清洁膏 这款产品在亚马逊拥有超过11.2万条好评，目前已经卖到断货。 Stardrops Multi-Purpose Cleaner With over 112,000 positive reviews on Amazon, this product is currently out of stock. 2. TECH8 USA自动移动鼠标 IT程序员的最爱，好评率高达86%。 TECH8 USA Automatic Mouse Mover A favorite among IT programmers with an 86% positive rating. 3. Bissell多功能便携式清洁器 清洁达人的首选，好评数超4.4万条。 Bissell Multi-Purpose Portable Cleaner The top choice for cleaning enthusiasts with over 44,000 positive reviews. 二、为什么这些产品能爆火？ | Why These Products Went Viral? 这些创意产品的成功可以归因于两个关键因素： The success of these creative products can be attributed to two key factors: 1. 产品本身的趣味性和实用性 产品要么新奇好玩，要么能解决实际生活问题。 Product's fun factor and practicality Either novel and fun, or solving real-life problems. 2. TikTok短视频的病毒式传播 TikTok拥有庞大的全球用户群体，是跨境卖家的流量蓝海。 TikTok's viral video effect With a huge global user base, TikTok represents a blue ocean for cross-border sellers. 三、对常州企业的启示 | Lessons for Changzhou Businesses 常州企业在进行海外推广时，需要： When conducting overseas promotion, Changzhou businesses need to: 1. 重视社交媒体的力量，特别是短视频平台 Pay attention to the power of social media, especially short video platforms 2. 选择具有传播潜力的产品 Select products with viral potential 3. 建立多渠道的营销策略 Establish multi-channel marketing strategies 跨境卖家要想抓住TikTok流量趋势，就要尽早入局，在这个新兴平台上建立品牌影响力。 Cross-border sellers who want to capitalize on TikTok's traffic trend should enter early to build brand influence on this emerging platform.