领先的SEO推广公司助力莱芜企业出海 谷歌SEO搜索引擎优化年产值超400亿产业带
领先的SEO推广公司助力莱芜企业出海 谷歌SEO搜索引擎优化年产值超400亿产业带
Leading SEO Promotion Company in Laiwu Helps Enterprises Go Global - Google SEO Optimization for Industrial Belts with Annual Output Exceeding 40 Billion
一句"奥迪双钻，我的伙伴"，不仅能唤醒无数80、90后为四驱车和陀螺而狂热的暑期记忆，也是澄海玩具产业带飞速发展的注解之一。
The slogan "Audi Double Diamond, my partner" not only awakens the summer memories of countless post-80s and post-90s generations who were crazy about four-wheel drive cars and spinning tops, but also serves as an annotation for the rapid development of Chenghai's toy industrial belt.
01 年产值超400亿，澄海玩具加速转型
01 Annual Output Exceeds 40 Billion, Chenghai Toys Accelerate Transformation
"与时俱进"是澄海玩具产业不断崛起的主线剧情。早在20世纪90年代，第一批嗅到改革开放红利的澄海年轻人开始在玩具领域创业。
"Keeping pace with the times" has been the main storyline of Chenghai's toy industry's continuous rise. As early as the 1990s, the first group of young people in Chenghai who smelled the dividends of reform and opening up began to start businesses in the toy field.
近年来，随着80、90后新一代力量的加入，澄海玩具产业再次迎来了转型升级的契机。他们引入自动生产线、编程机器人等高新技术，极大地提高了生产效率。
In recent years, with the addition of the new generation of post-80s and post-90s, Chenghai's toy industry has once again ushered in an opportunity for transformation and upgrading. They introduced high-tech such as automated production lines and programming robots, greatly improving production efficiency.
02 出海东南亚，用内容和直播打造IP
02 Going to Southeast Asia, Creating IP with Content and Live Streaming
广东商人自古便有"下南洋"淘金的传统。实际上，东南亚市场正在成为中国玩具出海增速最快的目的地之一。
Guangdong merchants have had the tradition of "going to Southeast Asia" to make fortunes since ancient times. In fact, the Southeast Asian market is becoming one of the fastest-growing destinations for Chinese toys going overseas.
IP始终是澄海玩具产业带，谋求高质量增长的痛点之一。跨境电商平台的生意模式，一定程度上减少了热门IP授权带来的流量焦虑。
IP has always been one of the pain points for Chenghai's toy industrial belt to seek high-quality growth. The business model of cross-border e-commerce platforms has, to a certain extent, reduced the traffic anxiety caused by popular IP authorizations.
03 揭秘2024玩具品类三大方向
03 Revealing Three Major Directions for Toy Categories in 2024
Shopee在专为澄海玩具产业带卖家打造的分享直播中，深度剖析了2024年母婴玩具品类的三大核心发展方向：重视时效、积极上新以及精细运营。
In a sharing live broadcast specially created for sellers in Chenghai's toy industrial belt, Shopee deeply analyzed the three core development directions for the maternal and child toy category in 2024: emphasizing timeliness, actively launching new products, and fine operations.
在物流时效层面，Shopee物流服务（SLS）和本地化履约（LFF）等平台物流生态的持续投入大幅降低了跨境物流的时间和成本。
In terms of logistics timeliness, the continuous investment in platform logistics ecosystems such as Shopee Logistics Service (SLS) and Local Fulfillment (LFF) has significantly reduced the time and cost of cross-border logistics.
在产品上新层面，新品供给可以帮助卖家拓宽SKU的丰富度，带动母婴玩具品类整体保持高速增长。
In terms of product launches, the supply of new products can help sellers broaden the richness of SKUs and drive the overall rapid growth of the maternal and child toy category.
在运营层面，直播仍是2024年母婴玩具品类卖家的运营的重点，卖家可配合AMS联盟营销等平台运营工具，实现更加精细化的运营管理。
At the operational level, live streaming will still be the focus of operations for maternal and child toy category sellers in 2024. Sellers can cooperate with platform operation tools such as AMS alliance marketing to achieve more refined operation management.
