运营最久的SEO推广技巧与谷歌广告安全新趋势
经典SEO技术历久弥新 | Time-Tested SEO Techniques
在数字营销领域，内容为王（Content is King）始终是最持久的SEO推广核心策略。高质量原创内容配合关键词优化、外链建设等基础手段，仍然是提升网站排名的根本方法。
In digital marketing, "Content is King" remains the most enduring core strategy for SEO promotion. High-quality original content combined with basic methods like keyword optimization and backlink building is still the fundamental way to improve website rankings.
谷歌广告安全升级 | Google Ad Safety Enhancements
Google最新发布的《2023年广告安全报告》显示，平台去年屏蔽或移除了超过55亿条不良广告，较前一年有所增加。同时中止了1270万个广告主账号，处置数量接近翻倍。
Google's latest "2023 Ads Safety Report" shows the platform blocked or removed over 5.5 billion bad ads last year, an increase from the previous year. It also suspended 12.7 million advertiser accounts, with enforcement actions nearly doubling.
AI技术双刃剑 | The Double-Edged Sword of AI
生成式AI技术既被用于创建不良广告，也被Google用于检测不良广告。Google正在利用大语言模型(LLM)的先进推理能力，更精准地识别复杂违规行为，特别是在金融服务等快速变化的领域。
Generative AI is being used both to create bad ads and by Google to detect them. Google is leveraging the advanced reasoning capabilities of large language models (LLMs) to more accurately identify complex violations, especially in fast-changing fields like financial services.
新型防护措施 | New Protective Measures
Google在2023年11月推出"有限广告投放"政策，对新广告主设置"熟悉期"，限制其广告展示次数。这项政策有助于建立用户信任，同时降低诈骗风险。
In November 2023, Google introduced a "limited ads serving" policy that establishes a "familiarity period" for new advertisers, restricting their ad impressions. This policy helps build user trust while reducing fraud risks.
深度伪造挑战 | Deepfake Challenges
2023年末至2024年初，Google发现利用深度伪造技术冒充公众人物的新型广告欺诈。Google迅速组建专门团队，更新虚假陈述政策，共处理了2.065亿条违规广告。
From late 2023 to early 2024, Google discovered new ad fraud using deepfake technology to impersonate public figures. Google quickly formed a dedicated team and updated its misrepresentation policy, handling a total of 206.5 million violating ads.
广告主应对建议 | Advertiser Recommendations
随着AI检测技术加强，广告主需要更主动地监控账户，避免被误判。同时应专注于创建合规、有价值的广告内容，这是最可持续的推广方式。
As AI detection technology strengthens, advertisers need to more proactively monitor accounts to avoid false flags. They should also focus on creating compliant, valuable ad content - the most sustainable promotion method.
