B端企业如何做好谷歌推广？2024海外获客降本增效全攻略
在当今全球化商业环境中，B端企业为什么要重视谷歌推广？随着中国自主研发游戏出海规模出现回落，许多企业开始重新思考海外获客策略。根据行业数据显示，2023年全球游戏市场规模达11000亿元人民币，但中国游戏出海却面临投放成本上升、准备不足等挑战。
Why should B2B companies prioritize Google Ads? As China's self-developed games see a decline in overseas expansion, many companies are reevaluating their international customer acquisition strategies. Industry data shows the global gaming market reached 1.1 trillion RMB in 2023, but Chinese game companies face challenges like rising advertising costs and insufficient preparation.
亚马逊云科技专家指出，2024年海外获客的关键在于"降本增效"双管齐下：
Amazon Web Services experts highlight that the key to overseas customer acquisition in 2024 lies in "cost reduction and efficiency improvement":
一、降本策略(Cost Reduction Strategies)
1. 优化广告素材：游戏行业优质素材通常有1-2个月生命周期，需结合本地化热点
1. Optimize ad creatives: High-quality gaming creatives typically last 1-2 months and should incorporate localized trends
2. 开发中型媒体渠道：除Facebook、Google外，可尝试Molcal、Bing、Yudax等新兴平台
2. Explore mid-sized media channels: Beyond Facebook and Google, consider emerging platforms like Molcal, Bing, and Yudax
二、增效方案(Efficiency Improvement Solutions)
1. 预约注册机制：通过苹果和Google官方预约渠道获取高质量核心用户
1. Pre-registration system: Acquire high-quality core users through official Apple and Google pre-registration channels
2. 精准投放策略：内购类产品需锁定付费意愿强的用户群体
2. Precision targeting: For in-app purchase products, focus on users with strong payment willingness
3. 获取官方推荐：申请苹果/Google官方推荐位置，获得免费优质流量
3. Secure official recommendations: Apply for featured placements on Apple/Google for free premium traffic
三、渠道选择(Channel Selection)
主流投放渠道包括：
Main advertising channels include:
- Facebook：安卓端学习期1-3天，iOS端1-2周
- Facebook: Android learning period 1-3 days, iOS 1-2 weeks
- Google：长期现金流表现更优，学习期约1-2周
- Google: Better long-term cash flow with 1-2 week learning period
- TikTok：适合直播带货，纯投放转化率一般
- TikTok: Ideal for live commerce, average performance for pure ads
四、实操建议(Practical Recommendations)
1. 账户管理：Facebook BM账号价值极高，需专业维护
1. Account management: Facebook BM accounts are extremely valuable and require professional maintenance
2. 素材制作：深入体验游戏玩法，结合本地化表达
2. Creative production: Deeply understand game mechanics and incorporate localized expressions
3. 外汇管理：建议开设香港/新加坡账户处理跨境资金流
3. Foreign exchange management: Consider opening Hong Kong/Singapore accounts for cross-border transactions
五、自投vs代投(Self-managed vs Agency)
专业代投公司优势：
Advantages of professional agencies:
- 丰富的行业经验
- Extensive industry experience
- 与媒体的深度合作关系
- Deep partnerships with media platforms
- 快速的问题响应能力
- Rapid issue resolution capabilities
总结：2024年B端企业出海需建立全方位的获客体系，从渠道选择、素材优化到资金管理，每个环节都关乎降本增效目标的实现。
Conclusion: In 2024, B2B companies going global need to establish a comprehensive customer acquisition system, where every aspect from channel selection to creative optimization and fund management contributes to cost reduction and efficiency improvement.
