外贸营销必看：谷歌竞价推广开户指南与外贸接单全流程
一、外贸接单基础流程 | Foreign Trade Order Process Basics
在进行外贸接单前，必须掌握完整的国际贸易流程：
Before accepting foreign trade orders, one must master the complete international trade process:
- 合同签订（需熟悉国际贸易术语）| Contract signing (requires knowledge of Incoterms)
- 订单执行（涉及物流与保险）| Order fulfillment (involves logistics & insurance)
- 货款结算（多种国际支付方式）| Payment settlement (various international payment methods)
二、谷歌竞价推广开户指南 | Google Ads Account Setup Guide
外贸企业最有效的获客方式之一：
One of the most effective customer acquisition methods for foreign trade:
- 准备企业资质文件（营业执照等）| Prepare business documents (business license, etc.)
- 通过谷歌官方或授权代理商开户 | Open account through Google or authorized partners
- 设置多语言广告系列（建议英语+目标市场语言）| Set up multilingual campaigns (English + target language recommended)
- 优化关键词（使用行业长尾词）| Keyword optimization (use industry long-tail keywords)
三、高效获客渠道 | Effective Customer Acquisition Channels
多渠道开发国际客户：
Multi-channel international customer development:
- 线上渠道：Google Ads/B2B平台/社交媒体营销 | Online: Google Ads/B2B platforms/Social media
- 线下渠道：行业展会/贸易代表团 | Offline: Trade shows/Business delegations
- 建议投入比例：数字营销70%+线下30% | Recommended ratio: Digital 70% + Offline 30%
四、客户关系管理 | Customer Relationship Management
建立长期合作的三大核心：
Three pillars of long-term cooperation:
- 专业的产品知识展示 | Demonstrate product expertise
- 快速响应机制（24小时内回复）| Quick response system (reply within 24h)
- 定期客户满意度调查 | Regular customer satisfaction surveys
五、合同与订单执行 | Contract & Order Fulfillment
关键注意事项：
Critical considerations:
- 明确质量标准和验收条款 | Define quality standards & inspection terms
- 使用Escrow等安全支付方式 | Use secure payment methods like Escrow
- 购买海运保险（CIF条款时）| Purchase marine insurance (under CIF terms)
SEO优化建议 | SEO Recommendations
外贸网站应优化：
Foreign trade websites should optimize:
- 多语言版本（至少中英双语）| Multilingual versions (at least EN/CN)
- 产品页添加结构化数据 | Add structured data to product pages
- 创建行业知识博客提升权威性 | Create industry blog to build authority
