国货美妆崛起：从中国制造到中国质造的成功转型
近年来，国货化妆品快速崛起，越来越受消费者的青睐，成为从"中国制造"跃升到"中国质造"的典型代表。国家统计局数据显示，2023年我国化妆品零售额达4142亿元，同比增长5.1%。
In recent years, domestic cosmetics have risen rapidly, gaining increasing favor among consumers and becoming a typical representative of the transformation from "Made in China" to "Quality in China". According to data from the National Bureau of Statistics, China's cosmetics retail sales reached 414.2 billion yuan in 2023, a year-on-year increase of 5.1%.
研发投入不断加大，品质和安全性持续提升。山东济南的福瑞达生物股份有限公司建立了4.4万平方米的"透明工厂"，拥有35条生产线，年产值超40亿元。公司总经理高春明表示："必须进行技术改造，加大研发力度，提升产品品质。"
R&D investment continues to increase, with continuous improvement in quality and safety. Shandong's Freda Biotech Co., Ltd. has established a 44,000-square-meter "transparent factory" with 35 production lines and an annual output value exceeding 4 billion yuan. General Manager Gao Chunming said: "We must carry out technological transformation, increase R&D efforts, and improve product quality."
数字化生产带来新优势。广州白云区作为全国化妆品产业主要聚集地之一，区内企业通过数智化平台提升效率。诗妃化妆品公司负责人王佳华表示："我们把不同环节的数据管理模块打通，大幅优化了生产过程。"
Digital production brings new advantages. Guangzhou's Baiyun District, as one of the main gathering places for the national cosmetics industry, has seen enterprises improve efficiency through digital platforms. Wang Jiahua, head of Sefily Cosmetics, said: "We have connected data management modules of different links, greatly optimizing the production process."
创新营销模式激发消费活力。浙江湖州吴兴区埭溪镇打造的美妆小镇累计入驻企业281家，通过直播带货等新销售方式，去年游客量突破200万人次。数据显示，去年美妆小镇外贸出口额同比增长220.5%。
Innovative marketing models stimulate consumption vitality. The Beauty Town built in Daixi Town, Wuxing District, Huzhou, Zhejiang, has attracted 281 enterprises. Through new sales methods such as live streaming, the number of tourists exceeded 2 million last year. Data shows that the town's foreign trade exports increased by 220.5% year-on-year last year.
国货美妆"出海"步伐加速，相关市场数据显示，2023年国产品牌化妆品销售额同比增长21.2%。越来越多的中国美妆品牌正走向国际市场，销售到70多个国家和地区。
Domestic beauty brands are accelerating their "going global" pace. Relevant market data shows that sales of domestic brand cosmetics increased by 21.2% year-on-year in 2023. More and more Chinese beauty brands are entering the international market, selling to more than 70 countries and regions.
