为什么大企业选择谷歌推广进行跨境贸易？比亚迪官网域名变更揭示全球化战略
9月21日晚，比亚迪发布重要公告，宣布将于9月22日对公司官网域名进行战略性变更。这一变更不仅体现了企业的数字化升级，更彰显了其加速全球化的决心。
On the evening of September 21st, BYD announced a strategic change to its official website domain, effective September 22nd. This change reflects not only the company's digital transformation but also its determination to accelerate globalization.
变更后的新域名为www.bydglobal.com，在原有域名中加入了"global"（全球）这一关键词。这一细微但意义重大的调整，向全球市场传递了比亚迪的国际化战略定位。
The new domain www.bydglobal.com incorporates the keyword "global" into the original URL. This subtle yet significant adjustment communicates BYD's international strategic positioning to global markets.
为什么大企业都选择谷歌推广进行跨境贸易？
Why do large enterprises choose Google Ads for cross-border trade?
1. 全球覆盖：谷歌在全球拥有超过90%的搜索引擎市场份额，是接触国际客户最有效的渠道
1. Global reach: Google holds over 90% of the global search engine market share, making it the most effective channel to reach international customers
2. 精准定位：可以根据地区、语言、兴趣等多维度精准定位目标客户
2. Precise targeting: Allows accurate targeting of potential customers by region, language, interests and other dimensions
3. 品牌建设：有助于在全球市场建立品牌知名度和信任度
3. Brand building: Helps establish brand awareness and trust in global markets
比亚迪近期的全球化步伐令人瞩目：
BYD's recent globalization moves are remarkable:
- 7月进入日本市场，推出三款车型
- Entered Japanese market in July with three models
- 8月进军瑞典、德国和泰国市场
- Expanded to Sweden, Germany and Thailand in August
- 9月宣布在泰国建立整车厂
- Announced plans to build a complete vehicle plant in Thailand in September
比亚迪官网域名的变更不仅是技术层面的调整，更是其全球化战略的官方宣言。随着中国新能源车企技术实力的提升，越来越多的中国企业将通过谷歌推广等国际化营销渠道，在世界舞台上书写新的商业传奇。
BYD's website domain change is not just a technical adjustment, but an official declaration of its globalization strategy. As Chinese NEV manufacturers enhance their technological capabilities, more Chinese enterprises will use international marketing channels like Google Ads to write new business legends on the world stage.
