谷歌推广竞价解析与中印贸易商品结构全览
一、谷歌推广竞价深度解析
谷歌推广竞价（Google Ads）是数字营销领域的核心工具，通过实时竞价系统（RTB）实现广告展示。当用户搜索关键词时，广告主通过出价竞争广告位，出价质量得分（由出价金额、广告相关性和着陆页体验构成）决定最终排名。
Part 1: In-depth Analysis of Google Ads Bidding
The Google Ads platform operates on a real-time bidding (RTB) system. When users search keywords, advertisers compete for ad placements through bids, with final rankings determined by Quality Score (combining bid amount, ad relevance, and landing page experience).
二、印度出口中国商品全景图
主要大宗商品：
• 矿产品：铁矿砂（占印度对华出口35%）、铬矿石
• 农产品：植物油（年增长12%）、稻米、棉花
• 高附加值商品：宝石及贵金属（年出口额超$20亿）
Part 2: India's Export Portfolio to China
Major commodities:
• Mineral products: Iron ore (35% of exports), Chromium ore
• Agricultural products: Vegetable oil (+12% YoY), Rice, Cotton
• Value-added goods: Gems & precious metals (>$2b annually)
三、特色商品与医药贸易
• 手工艺品：小叶紫檀家具（溢价300%）、手工羊绒毯
• 仿制药：30余种抗癌药通过灰色渠道进入，价格仅为欧美市场的1/10
Part 3: Specialty Goods & Pharmaceutical Trade
• Handicrafts: Rosewood furniture (+300% premium), Handmade cashmere rugs
• Generic drugs: 30+ cancer medications via gray channels at 10% of Western prices
四、中国对印出口亮点
电力设备：汽轮发电机组市占率达68%
基建优势：中国企业在印承建电厂总装机容量超50GW，相当于30个三峡电站
Part 4: China's Export Highlights to India
Power equipment: 68% market share in turbine generators
Infrastructure: Chinese-built power plants exceed 50GW capacity (30x Three Gorges Dam)
