Google推广助力中国二手服装出口非洲 - 年销售额2亿的成功案例
在当今数字化时代，Google推广已成为企业拓展国际市场的关键工具。中国二手服装出口非洲市场的火爆现象，正是跨境电商与Google推广完美结合的典型案例。
市场数据惊人增长
据《卖家》公众号报道，2020-2021年间，通过Google推广等数字营销渠道，中国对非洲的二手服装出口增长了123%，出口额位居世界第一。
According to the "Seller" WeChat public account, with the help of digital marketing channels like Google Ads, China's second-hand clothing exports to Africa grew by 123% between 2020-2021, ranking first globally.
广东企业家的Google推广成功经验
广东企业家李文财通过Google推广精准定位非洲市场，其创立的格瑞哲公司现已成为行业领军企业。
Entrepreneur Li Wencai from Guangdong precisely targeted the African market through Google Ads, building Greiz into an industry leader.
商业模式解析
通过Google推广的精准投放：
1. 旧衣服收购价0.2-0.5元/斤
2. 经处理后以"吨"为单位出口
3. 2022年出口额突破2亿元
With precise Google Ads targeting:
1. Purchase price: 0.2-0.5 yuan/kg
2. Exported by the ton after processing
3. 2022 export volume exceeded 200 million yuan
非洲市场反响热烈
Google推广帮助中国企业准确把握非洲消费者需求，当地代理商通过线上平台批量采购中国二手服装。
Google Ads helped Chinese companies accurately understand African consumer needs, with local agents purchasing in bulk through online platforms.
环保与经济的双赢
通过Google推广建立的这一商业模式，不仅创造了经济效益，更实现了资源循环利用的环保价值。
This business model built through Google Ads creates both economic benefits and environmental value through resource recycling.
专家建议：对于想要复制这一成功模式的企业，建议从Google推广基础培训开始，逐步建立专业的海外数字营销团队。
Expert advice: Companies looking to replicate this success should start with Google Ads training and gradually build a professional overseas digital marketing team.
