外贸建站全流程指南：从零基础到SEO优化
为什么谷歌会推广告？外贸建站的关键步骤解析
Why Does Google Push Ads? Key Steps in Foreign Trade Website Building
很多人想做外贸独立站却迟迟未行动，主要原因就是觉得建站太复杂。网上关于建站难度的说法众说纷纭：
Many people want to build foreign trade independent websites but hesitate to take action, mainly because they think website building is too complicated. There are various opinions online about the difficulty level:
1. 简单派观点
• 只需购买域名和主机
• 搭建平台安装主题即可
• 甚至有"2小时速成"的承诺
1. The Simple Approach
• Just need to buy domain and hosting
• Set up platform and install theme
• Even "2-hour quick build" promises exist
2. 困难派观点
• 需要自己完成所有工作
• 从建站到SEO优化
• 学习各种插件使用
• 需要长期坚持
2. The Difficult Approach
• Need to do everything yourself
• From website building to SEO optimization
• Learn various plugins
• Requires long-term persistence
外贸建站三大阶段
Three Major Stages of Foreign Trade Website Building
第一阶段：建站规划
• 预算规划
• 自建或外包决策
• B2B或B2C模式选择
• 询盘导向或展示导向
• 建站系统选择
• 时间投入评估
• 网站架构设计
Stage 1: Website Planning
• Budget planning
• Self-build or outsourcing decision
• B2B or B2C model selection
• Inquiry-oriented or display-oriented
• Website building system selection
• Time investment evaluation
• Website architecture design
第二阶段：网站搭建
• 域名和主机购买
• WordPress安装配置
• 主题和模板选择
• 插件安装
• 页面设计
• 产品上传
• 邮件系统配置
• 谷歌收录提交
Stage 2: Website Construction
• Domain and hosting purchase
• WordPress installation and configuration
• Theme and template selection
• Plugin installation
• Page design
• Product upload
• Email system configuration
• Google indexing submission
第三阶段：优化推广
• 速度优化(CDN/缓存)
• 内容SEO优化
• 搜索引擎营销(SEM)
• 社交媒体营销
• 视频营销
Stage 3: Optimization and Promotion
• Speed optimization (CDN/caching)
• Content SEO optimization
• Search engine marketing (SEM)
• Social media marketing
• Video marketing
前两个阶段属于一次性工作，完成后只需微调；而优化推广需要持续投入，但能带来流量和收入的持续增长。
The first two stages are one-time work requiring only minor adjustments afterwards; while optimization and promotion need continuous investment but can bring sustained growth in traffic and income.
为什么谷歌会推广告？ 因为广告是谷歌的主要收入来源，通过精准投放帮助商家获得目标客户，同时为用户提供相关产品信息。
Why does Google push ads? Because advertising is Google's main revenue source, helping businesses reach target customers through precise placement while providing users with relevant product information.
