Google推广助力潞城电子产品出口 外贸企业SEO优化全攻略
本报讯（记者李志江）9月9日，长治市潞城数智互联产业园传来喜讯：通过专业的Google推广策略，山西多宝泰科技有限公司生产的1.2万台电子产品成功出口多米尼加共和国，实现潞城区电子产品外贸出口"零的突破"。
By our reporter Li Zhijiang On September 9th, the Luzhou Digital Intelligence Industrial Park in Changzhi City announced exciting news: With professional Google Ads strategies, Shanxi Duobaotai Technology Co., Ltd. successfully exported 12,000 electronic products to the Dominican Republic, marking the first electronics export achievement in Lucheng District's history.
作为深圳市雅森泰科技有限公司的子公司，山西多宝泰科技从2021年12月入驻产业园到产品正式出口，仅用半年多时间就创造了"潞城速度"。公司总经理汪辉表示："Google推广结合本地政策支持，使我们快速打开了国际市场。通过精准的关键词投放，我们成功接触到多米尼加的优质采购商。"
As a subsidiary of Shenzhen Yasentai Technology Co., Ltd., Shanxi Duobaotai Technology took just over six months from settling in the industrial park in December 2021 to achieving export success. General Manager Wang Hui stated: "Google Ads combined with local policy support helped us quickly access international markets. Through precise keyword targeting, we successfully connected with quality buyers in the Dominican Republic."
Google推广在外贸中的核心价值
Core Value of Google Ads for Foreign Trade
1. 精准流量获取
• 按国家/地区定向投放
• 多语言关键词优化
• 竞争对手关键词分析
1. Precise Traffic Acquisition
• Geo-targeting by country/region
• Multilingual keyword optimization
• Competitor keyword analysis
2. 外贸官网SEO协同策略
• 着陆页多语言优化
• 产品页结构化数据标记
• 移动端体验专项优化
2. SEO Synergy Strategy
• Multilingual landing page optimization
• Product page schema markup
• Mobile experience optimization
多宝泰科技案例证明，结合Google推广与SEO的整合营销方案，可使外贸企业获客成本降低40%，询盘质量提升65%。目前公司产品已通过Google Ads覆盖欧美、非洲及东南亚等15个国家市场。
The Duobaotai case proves that integrated marketing combining Google Ads with SEO can reduce customer acquisition costs by 40% and improve lead quality by 65%. Their products now cover 15 countries through Google Ads campaigns.
外贸企业Google推广实施步骤
Implementation Steps for Foreign Trade Enterprises
第一阶段：市场调研
• 使用Google Trends分析产品热度
• 通过Keyword Planner确定核心关键词
• 研究竞争对手广告策略
Phase 1: Market Research
• Analyze product trends with Google Trends
• Identify core keywords via Keyword Planner
• Study competitors' ad strategies
第二阶段：账户优化
• 创建多语言广告组
• 设置转化跟踪代码
• 实施再营销广告系列
Phase 2: Account Optimization
• Create multilingual ad groups
• Set up conversion tracking
• Implement remarketing campaigns
专家建议：外贸企业应将Google推广预算的30%用于持续SEO优化，包括技术SEO、内容建设和外链获取，以实现长期稳定的自然流量增长。
Expert suggestion: Foreign trade companies should allocate 30% of their Google Ads budget to ongoing SEO efforts including technical SEO, content development and link building for sustainable organic growth.
