权威SOHO外贸指南：如何通过谷歌竞价推广电商？10个必知SEO术语解析
很多外贸从业者都面临这样的困惑：当您满怀热情地搜索SEO优化案例时，却发现专业术语像天书一样难以理解。这种情况就像外国人玩《黑神话：悟空》时不断翻查《西游记》一样令人困扰。
Many foreign trade practitioners face this confusion: When you enthusiastically search for SEO optimization cases, you find professional terms as difficult to understand as ancient texts. This situation is just like foreigners playing "Black Myth: Wukong" while constantly consulting "Journey to the West".
1. 关键词(Keywords)
网络用户搜索时常用的词语，如品牌名、公司名称或热点话题词。例如近期热门的"黑神话悟空"、"中秋"等。
Common terms used by users when searching online, such as brand names, company names or trending topics. Examples include the recent popular "Black Myth Wukong" and "Mid-Autumn Festival".
2. 长尾关键词(Long-tail Keywords)
由核心关键词衍生的组合词。如"中秋"的长尾词可以是"中秋放假时间"、"中秋节调休安排"。
Combination terms derived from core keywords. For example, long-tail keywords for "Mid-Autumn Festival" could be "Mid-Autumn Festival holiday schedule" or "Mid-Autumn Festival leave arrangement".
3. 沙盒效应(Sandbox Effect)
搜索引擎对新网站的观察期，用于检测是否为垃圾网站或使用黑帽SEO手段。
Search engines' observation period for new websites to detect if they are spam sites or using black hat SEO techniques.
4. URL(统一资源定位符)
Uniform Resource Locator的缩写，即互联网资源的定位地址。
Abbreviation for Uniform Resource Locator, the locating address of internet resources.
5. Robots协议(Robots.txt)
网站与爬虫的"合约"，控制哪些页面可被索引。
The "contract" between websites and crawlers, controlling which pages can be indexed.
6. 面包屑导航(Breadcrumb Navigation)
源自童话的导航方式，显示用户在网站中的位置路径。
Navigation method originating from fairy tales, showing users' location path on the website.
7. 关键词密度(Keyword Density)
关键词在文本中出现的频率百分比，是SEO重要指标。
The percentage frequency of keywords appearing in text, an important SEO metric.
8. 页面权重(Page Rank)
衡量页面权威性的综合指标，受内容质量、反向链接等因素影响。
Comprehensive metric measuring page authority, affected by content quality, backlinks and other factors.
9. DA/PA(域名权威/页面权威)
Domain Authority和Page Authority的缩写，1-100评分制，分数越高排名越靠前。
Abbreviations for Domain Authority and Page Authority, scored 1-100, higher scores lead to better rankings.
10. Alexa排名
基于Alexa工具条数据的网站世界排名，虽存争议但仍被视为重要指标。
Website world ranking based on Alexa toolbar data, controversial but still considered an important metric.
掌握这些SEO基础术语，您就能更专业地与优化团队沟通，制定更有效的外贸推广策略。想了解更多专业外贸推广方案，欢迎访问支点传播官网。
Mastering these basic SEO terms will enable you to communicate more professionally with optimization teams and develop more effective foreign trade promotion strategies. To learn more about professional foreign trade promotion solutions, please visit the Fulcrum Communication official website.
