罗湖SEO优化推广：解决独立站无订单问题的实用策略
独立站是跨境卖家对外销售产品的渠道，它本身没有流量，需要卖家自行引流以获得订单。因此，部分卖家可能会有疑问，为什么独立站做了很久却没有订单。如果你有这方面的困扰，可以考虑以下方法。
Independent websites are channels for cross-border sellers to sell products externally. They do not have traffic themselves and require sellers to drive traffic to obtain orders. Therefore, some sellers may wonder, why their independent websites have been running for a long time without orders. If you are facing this problem, you can consider the following methods.
付费广告 (Paid Advertising)
付费广告是获得订单最快的方式，尤其是 Google，因为它是搜索引擎，流量比较精准。卖家需要根据目标客户，寻找潜在消费者聚集的平台，然后在上面进行付费推广。
Paid advertising is the fastest way to get orders, especially Google, because it is a search engine with relatively accurate traffic. Sellers need to find platforms where potential consumers gather based on their target customers and then conduct paid promotions on them.
跨境卖家常用的付费平台包括 Facebook、Instagram、Google、Pinterest、TikTok 等。我们提供全网推广方式，包括 Facebook、Bing、Yandex、YouTube 等，并提供多种系统数据分析工具，帮助卖家了解营销推广情况，及时调整运营策略，避免成本浪费。
Common paid platforms for cross-border sellers include Facebook, Instagram, Google, Pinterest, TikTok, etc. We provide comprehensive promotion methods, including Facebook, Bing, Yandex, YouTube, etc., and offer various system data analysis tools to help sellers understand marketing and promotion performance, adjust operational strategies in time, and avoid cost waste.
温馨提示：付费广告成本较高，卖家在投放时需要不断优化广告，否则可能得不偿失。
Reminder: The cost of paid advertising is relatively high. Sellers need to continuously optimize their ads during placement, otherwise, the gains may not outweigh the losses.
优化 (Optimization)
如果卖家运营一段时间后有流量进入，但仍没有订单，就需要考虑网站本身是否存在问题。网页跳出率过高可能是因为网站打开速度太慢、网页设计复杂、难以快速找到商品等。卖家需要针对这些问题进行自查并不断改进。
If sellers have traffic coming in after operating for a while but still no orders, they need to consider whether there are problems with the website itself. A high bounce rate may be due to slow website loading speed, complex webpage design, or difficulty in quickly finding products. Sellers need to conduct self-checks on these issues and continuously improve.
如果有很多消费者将产品添加到购物车但最终没有结算，可能是结账流程存在问题，如没有匹配的支付方式或结账流程复杂等。通过不断优化，可以避免流量浪费，获得更多订单。
If many consumers add products to their shopping carts but do not complete the checkout, there may be issues with the checkout process, such as a lack of matching payment methods or a complicated checkout process. Continuous optimization can avoid traffic waste and obtain more orders.
其他方式 (Other Methods)
与其他商家合作也是获得订单的一种方式，但要注意选择非竞争对手的商家，可以寻找互补产品的商家，以带动双方销量的提升。
Cooperating with other merchants is also a way to obtain orders, but it is important to choose non-competitor merchants. You can look for merchants with complementary products to boost sales for both parties.
此外，卖家还可以与红人合作，寻找一些受众数量中等且与产品匹配度高的红人，将其粉丝转化为自己的客户。社区运营也有助于卖家获得订单，加入目标客户所在的群组并与他们保持积极互动，在适当的时候分享店铺链接并提供专属折扣，可提高转化的可能性。
In addition, sellers can also collaborate with influencers, finding those with a moderate audience size and high product relevance to convert their followers into customers. Community operations can also help sellers obtain orders. Joining groups where target customers are located and maintaining active interaction with them, sharing store links and offering exclusive discounts at the right time can increase the possibility of conversion.
在营销推广和网站优化方面，新手卖家可以参考成熟卖家的经验，这些经验大多经过实践检验，有一些小窍门。短期订单解决后，卖家需要塑造品牌，只有被海外消费者熟知的品牌才能保证有源源不断的订单。品牌塑造需要长期布局，卖家要尽早开始。
In terms of marketing promotion and website optimization, novice sellers can refer to the experience of mature sellers, most of which have been tested in practice and include some tips. After solving short-term orders, sellers need to build a brand. Only brands well-known to overseas consumers can ensure a steady stream of orders. Brand building requires long-term planning, and sellers should start as early as possible.
