外贸展会高效获客：6大内销业务与谷歌SEO优化技巧

外贸展会高效获客：6大内销业务与谷歌SEO优化技巧

B2B Trade Show Success: 6 Domestic Sales Strategies & Google SEO Optimization Tips

1. 统一销售数据口径 | Unified Sales Data Standards

统一对外销售数据口径（公司历史/规模/销售额/员工数/价格政策等）。展会期间需指定专人作为媒体对接人，确保宣传一致性。

Maintain consistent metrics (company history/scale/sales/headcount/pricing). Designate a media liaison during exhibitions to ensure message consistency.

2. 专业问答能力 | Professional Q&A Skills

训练销售团队掌握行业专业问题及标准答案，建议新手背诵常见QA组合。

Train sales teams with industry-specific Q&As. Beginners should memorize common question-answer combinations.

3. 多语言沟通技巧 | Multilingual Communication

掌握商展英语句型，了解不同地区客户的文化差异。建议学习日语/法语/俄语等小语种提升竞争力。

Master trade show English phrases and cultural nuances. Learning Japanese/French/Russian can provide competitive advantages.

4. 客户跟进策略 | Follow-up Strategies

现场确认后续联系时间/方式："When should we follow up? Are mornings best?" 完善会后跟进计划。

Confirm follow-up details onsite: "When should we follow up? Are mornings best?" to optimize post-show plans.

5. 信息收集技巧 | Contact Collection

准备留言本收集客户信息，同时记录即时通讯账号（Skype/WhatsApp）及具体采购需求。

Use guestbooks to collect contacts when business cards run out. Document IM accounts (Skype/WhatsApp) and specific requirements.

6. 谈判禁忌 | Negotiation Don'ts

避免争论/过度承诺/乞求订单。专业表现为王。

Avoid arguments/over-promising/begging for orders. Professionalism wins deals.

谷歌SEO优化建议 | Google SEO Tips

• 创建展会专题页优化长尾词："top [product] suppliers at [exhibition name]"
• 发布会后客户见证视频，添加字幕和文字稿
• 建立国家子目录优化本地搜索：yourdomain.com/es/

• Create exhibition landing pages targeting "top [product] suppliers at [exhibition name]"
• Post testimonial videos with subtitles/transcripts
• Build country subdirectories: yourdomain.com/es/ for local SEO

跨境支付解决方案 | Cross-border Payments

连连国际提供全链路收付兑服务，特别适合参展商的多币种结算需求。

LianLian Global offers end-to-end payment solutions, ideal for exhibitors' multi-currency needs.