必看！外贸人年底节假日营销的正确打开方式
随着年底的临近，中外节日纷至沓来，刚刚过去的圣诞节，即将到来的元旦、春节等重要节日接踵而至。对于外贸人而言，这是一个维护客户关系、促进业务发展的黄金时机。根据不同的节日，可以通过调整邮件的内容和语气，以确保它既符合文化习俗，又能传达出我们对客户的重视。在这个特殊时期，如何巧妙地开展节假日营销，成为了众多外贸人关注的焦点。今天，我们就为大家带来一份详尽的节假日营销攻略，助你在年底的商业战场上脱颖而出。
以下是我们的一些建议和邮件模板，供参考。
元旦
元旦是一个全球性的节日，几乎每个国家都会庆祝新年的到来。这是一个表达美好祝愿的好时机，也是回顾过去一年合作成果的机会。
邮件示例
Subject: A Fresh Start - Happy New Year 2025!
Dear [Customer's Name],
As we step into the New Year, we at [Your Company Name] would like to extend our warmest greetings and best wishes for health, happiness, and success in 2025.
Last year was filled with challenges and achievements, and we are thankful for the support and collaboration that has made our partnership so rewarding. We are excited about the opportunities that the new year brings and are committed to providing you with the same level of service and quality that you have come to expect from us.
Let’s make 2025 a year of growth and innovation together.
Best wishes for a wonderful New Year!
Sincerely,
[Your Name]
[Your Position]
[Your Contact Information]
[Your Company Name]
HAPPY NEW YEAR
春节
春节是中国及部分亚洲国家和地区最盛大的传统节日。对于中国外贸人来说，向国际客户介绍春节文化意义非凡。同时，由于春节期间中国企业大多放假，及时提醒客户发货和订单处理时间变动至关重要。
邮件示例
Subject: Celebrating Chinese New Year - [Year of the Snake]
Dear [Customer's Name],
Happy Lunar New Year! In China, we are preparing to celebrate the traditional Spring Festival, which marks the beginning of the Year of the Snake. It is a time when families gather to enjoy delicious meals, exchange gifts, and wish 3 each other prosperity and good fortune for the coming year.
Please note that during this period, many businesses in China will be closed from [start date] to [end date], and operations may be slower than usual. We recommend placing any urgent orders before [cutoff date] to avoid delays.
We hope you can join us in celebrating this special occasion, even if only in spirit. May the Year of the Snake bring you joy, health, and success in all your endeavors.
Warm regards,
[Your Name]
[Your Position]
[Your Contact Information]
[Your Company Name]
在编写这些邮件时，请确保个性化内容，提及具体的合作细节或项目，这会让您的信息更加真诚和具有针对性。同时，考虑到收件人的文化和语言背景，适当调整邮件的语言风格。如果对方不是英语母语者，考虑使用更正式和简明的表达。最后，不要忘记检查所有日期和联系信息的准确性。
特别提醒：
1、新客户营销频率：对于新客户或尚未有实质生意往来的买家，节假日营销要注意频率，避免过于频繁发送邮件变成骚扰。快消品类营销邮件较多，更需谨慎。大规模企业进行此类营销时，最好附带取消关注回馈，防止客户投诉，尤其是通过 WhatsApp 发送时，以免被拉黑。
2、营销尺度：2月14日情人节是成年人重要节日，但送客户贺卡需谨慎，易让客户误会。向印度和非洲地区买家表达祝福前，最好明示自己已有爱人，避免引起不必要的麻烦。关系特别好的客户可适当营销，但要把握好 “度”。
3、节日营销时机与礼物选择：西方人通常将圣诞节（12月25日）与元旦一起庆祝，且从12月23日开始休假旅行至元旦后一天。可寄贺卡（带有公司logo和信息）及礼物。受欢迎的礼物包括红白绿为主色调的围脖、果篮、酒（威士忌、白兰地、红酒、白葡萄酒、蛋酒等）。
