谷歌SEO优化：标题、描述和关键词的完美策略

谷歌SEO优化：标题、描述和关键词的完美策略

Google SEO Optimization: Perfect Strategies for Titles, Descriptions and Keywords

作者简介：Dora拥有10年以上谷歌SEO经验，曾为7-Eleven、微软、腾讯等知名企业提供Google SEO营销顾问服务。

About the Author: With over 10 years of Google SEO experience, Dora has provided marketing consulting services for 7-Eleven, Microsoft, Tencent and other well-known companies.

1. 网站标题优化

1. Website Title Optimization

标题与搜索引擎的关系

Relationship between titles and search engines

目前搜索引擎主要抓取标题标签，对关键词和描述标签基本不再赋予权重。优质标题应满足：

Currently search engines mainly crawl title tags and no longer give weight to keyword and description tags. Good titles should meet:

• 包含主要产品/服务类别
• Include main product/service categories
• 包含品牌词（可使用可区别的简称）
• Include brand terms (distinguishable abbreviations can be used)
• 关键词数量控制在3-5个，避免过多品类
• Control the number of keywords to 3-5, avoid too many categories

标题与用户的关系

Relationship between titles and users

测试表明，具有可读性和实际意义的标题能获得更多点击，即使排名不是第一。

Tests show that readable and meaningful titles get more clicks, even if not ranked first.

2. 网站描述优化

2. Website Description Optimization

搜索引擎已基本放弃抓取描述标签，但仍建议填写简单的企业介绍。

Search engines have basically stopped crawling description tags, but it's still recommended to fill in a brief company introduction.

3. 网站关键词优化

3. Website Keyword Optimization

关键词标签的功能已被标题取代，建议将无法放入标题的关键词放入keyword标签作为补充。

The function of keyword tags has been replaced by titles. It is recommended to put keywords that cannot be placed in the title into the keyword tag as a supplement.

写在最后：

Final Notes:

• 不定期分享海外推广趋势和SEO实操方法
• Share overseas promotion trends and SEO practical methods irregularly
• 为SEO新人提供职业发展建议
• Provide career advice for SEO beginners