十年外贸经验分享：如何选择谷歌海外推广服务商？5.4电商热点速览
【核心要闻】 腾讯今日宣布微信支付总经理吴毅离职。据公开资料显示，这位曾带领团队开发微信红包的支付专家因个人原因离职，由原微信产品部副总经理张颖接任。
【Key News】 Tencent announced today that WeChat Pay general manager Wu Yi has resigned. According to public records, this payment expert who led the team to develop WeChat Red Packets resigned for personal reasons and was succeeded by Zhang Ying, former deputy general manager of WeChat Product Department.
【行业动态】
1. 曾被传倒闭的社区001宣布回归市场，目前已有3家门店恢复营业。据悉其已与蒙牛集团达成重组并购协议。
2. 情趣电商平台"他趣"正式挂牌新三板，成为情趣电商第一股。
3. 2015年电商百强榜单显示：京东以57.97%占比居首，与第二名苏宁云商存在6.9倍差距。
【Industry Trends】
1. Community 001, once rumored to be closed down, announced its return to the market with 3 stores reopened. It has reached a restructuring and acquisition agreement with Mengniu Group.
2. Adult products e-commerce platform "Tequ" was officially listed on the New Third Board, becoming the first adult e-commerce stock.
3. The 2015 e-commerce top 100 list shows: JD.com ranked first with 57.97% share, 6.9 times ahead of the second place Suning Commerce.
【外贸资讯】 俄罗斯Yandex公司宣布将建立统一支付平台促进中俄贸易。其商务副经理表示，Yandex支付将为中国商家提供商品展示和支付结算服务。
【Foreign Trade News】 Russian company Yandex announced it will establish a unified payment platform to promote Sino-Russian trade. Its deputy business manager said Yandex.Payment will provide Chinese merchants with product display and payment settlement services.
【家电观察】 海尔、格力、美的2015年报显示三巨头营收均出现下滑，其中格力同比下降29.04%。但业内人士指出格力仍是稳健的"现金奶牛"。
【Home Appliances Insight】 The 2015 annual reports of Haier, Gree and Midea show revenue declines for all three giants, with Gree down 29.04% year-on-year. But industry insiders pointed out that Gree is still a stable "cash cow".
【SEO建议】 对于十年以上外贸企业，选择谷歌海外推广服务商时应注意：1) 服务商在目标市场的本地化能力 2) 过往成功案例 3) 数据分析能力 4) 合规性保障。
【SEO Suggestions】 For foreign trade enterprises with 10+ years experience, when choosing Google overseas promotion service providers, pay attention to: 1) Localization capability in target markets 2) Past success cases 3) Data analysis capability 4) Compliance guarantee.
