外贸赚钱必看：谷歌广告设置全攻略
外贸企业如何通过谷歌广告获取更多询盘？
For foreign trade companies, how to get more inquiries through Google Ads?
当提及谷歌竞价广告时，我们主要关注搜索广告系列，因为它是机械类产品快速获取询盘的主要营销渠道。当然，展示广告、视频广告和发现广告也是有助于推广的辅助渠道。
When it comes to Google Ads, we mainly focus on search campaigns as they are the primary marketing channel for quickly obtaining inquiries for mechanical products. Of course, display ads, video ads, and discovery ads are also helpful supplementary channels.
谷歌广告核心结构
Core Structure of Google Ads
Google Ads搜索广告的搭建核心结构主要由广告系列和广告组构成。广告组是隶属于广告系列的，因此首先要关注广告系列的设置。
The core structure of Google Ads search campaigns consists mainly of campaigns and ad groups. Since ad groups belong to campaigns, we should first focus on campaign settings.
5步快速创建广告系列
5 Steps to Quickly Create a Campaign
1. 新建广告系列
2. 选择广告类型和目标
3. 选择投放网络类型
4. 确定投放国家和语言
5. 设置预算和出价策略
1. Create new campaign
2. Select ad type and objective
3. Choose network type
4. Set target countries and languages
5. Configure budget and bidding strategy
新手建议：刚开始学习搭建账户时，预算建议设置为30-50元，出价方式选择每次点击费用人工出价。
For beginners: When first learning to set up an account, it's recommended to set the budget at 30-50 RMB and choose manual CPC bidding.
广告组创建要点
Key Points for Ad Group Creation
1. 设置广告组名称和默认出价
2. 添加关键词
3. 撰写广告标题和内容
4. 保存并发布广告
1. Set ad group name and default bid
2. Add keywords
3. Write ad headlines and descriptions
4. Save and publish the ad
专业提示：建议提前制作Excel表单整理广告素材，包含广告系列、广告组、关键词、产品网址、广告标题和描述等6项内容。
Pro tip: It's recommended to prepare an Excel sheet in advance to organize ad materials, including 6 items: campaign, ad group, keywords, product URL, ad headlines and descriptions.
通过以上步骤，您就能成功搭建谷歌搜索广告系列，为外贸业务获取更多优质询盘！
By following these steps, you can successfully set up Google search campaigns to obtain more high-quality inquiries for your foreign trade business!
