长三角白酒市场突破千亿规模 名酒品牌竞相布局创新营销
长三角白酒市场突破千亿规模 名酒品牌竞相布局创新营销
Yangtze River Delta Baijiu Market Exceeds 100 Billion Yuan as Premium Brands Compete with Innovative Marketing
随着长三角一体化发展战略的深入实施，这个中国最具经济活力的区域正成为白酒企业国际化与高质量发展的战略要地。
With the deepening implementation of the Yangtze River Delta integration development strategy, this most economically vibrant region in China is becoming a strategic hub for the internationalization and high-quality development of baijiu enterprises.
长三角地区（上海市、江苏省、浙江省、安徽省）是中国经济发展最活跃、开放程度最高、创新能力最强的区域之一。2024年上半年GDP总量突破15万亿元，占全国1/4以上。
The Yangtze River Delta region (Shanghai, Jiangsu, Zhejiang, Anhui) is one of China's most economically dynamic, open and innovative areas. In the first half of 2024, its GDP exceeded 15 trillion yuan, accounting for over a quarter of the national total.
从酒业视角来看，长三角白酒市场规模已近1400亿元：江苏约600亿，安徽约350亿，浙江约250亿，上海近200亿。这一庞大的市场规模吸引了众多名酒品牌在此开展创新营销活动。
From the perspective of the alcohol industry, the baijiu market size in the Yangtze River Delta has reached nearly 140 billion yuan: about 60 billion in Jiangsu, 35 billion in Anhui, 25 billion in Zhejiang, and nearly 20 billion in Shanghai. This huge market has attracted numerous premium baijiu brands to conduct innovative marketing activities here.
品牌活动密集上演 Marketing Activities in Full Swing
2024年7-8月，各大名优酒企在长三角地区举办了至少8场大型品牌活动：
From July to August 2024, major premium baijiu brands held at least 8 large-scale marketing events in the Yangtze River Delta region:
- 茅台1935浙江品鉴会 Moutai 1935 tasting event in Zhejiang
- 今世缘上海掼蛋比赛 Jinshiyuan Shanghai card game competition
- 牛栏山苏州"金标牛烟火气餐厅榜" Niulanshan Suzhou "Golden Label Niulanshan Restaurant Ranking"
- 仁怀产区苏杭文化推广 Renhuai production area cultural promotion in Suzhou and Hangzhou
- 全兴上海游轮活动 Quanxing Shanghai cruise event
- 洋河南京演唱会冠名 Yanghe Nanjing concert sponsorship
- 南京糖酒会 Nanjing Sugar & Alcohol Fair
- 习酒无锡书院文化交流 Xijiu Wuxi academy cultural exchange
长三角的独特优势 Unique Advantages of Yangtze River Delta
长三角地区成为白酒企业营销首选地，主要基于以下优势：
The Yangtze River Delta has become the preferred marketing destination for baijiu companies due to the following advantages:
1. 经济实力雄厚 Strong Economic Power
2024年上半年外贸进出口总值7.74万亿元，占全国36.56%，为高端白酒消费提供了广阔空间。
In the first half of 2024, foreign trade import and export value reached 7.74 trillion yuan, accounting for 36.56% of the national total, providing vast space for premium baijiu consumption.
2. 国际化程度高 High Degree of Internationalization
江苏省外贸规模和增速长三角"双第一"，为酒企国际化提供便利。
Jiangsu Province ranks first in both scale and growth rate of foreign trade in the Yangtze River Delta, facilitating the internationalization of baijiu enterprises.
3. 政策支持有力 Strong Policy Support
《长三角地区一体化发展三年行动计划(2024-2026年)》提出建设世界级产业集群，"中国长三角酒业发展联盟"正在筹建中。
The "Three-Year Action Plan for Integrated Development of the Yangtze River Delta Region (2024-2026)" proposes building world-class industrial clusters, and the "China Yangtze River Delta Alcohol Industry Development Alliance" is under preparation.
可以预见，随着长三角一体化战略的深入，这一地区将继续为酒企发展提供强大动力。
It is foreseeable that with the deepening of the Yangtze River Delta integration strategy, this region will continue to provide strong momentum for the development of baijiu enterprises.
