海外客户推广指南：谷歌竞价与知名外贸电商平台解析
如何做好海外客户推广？谷歌竞价推广效果如何？
How to effectively promote to overseas customers? How effective is Google Ads?
对于外贸企业而言，谷歌竞价推广(Google Ads)是最直接有效的海外获客方式之一。通过精准的关键词定位，可以将产品展示给全球潜在客户。但需要注意：
For foreign trade enterprises, Google Ads is one of the most direct and effective ways to acquire overseas customers. Through precise keyword targeting, products can be displayed to global potential customers. But pay attention to:
- 需要专业的账户优化和数据分析能力
- Requires professional account optimization and data analysis skills
- 广告质量得分直接影响投放成本
- Ad quality score directly affects delivery costs
- 不同国家/地区需制定差异化策略
- Different countries/regions require differentiated strategies
全球知名外贸电商平台推荐：
Recommended global foreign trade e-commerce platforms:
1. 亚马逊(Amazon)
全球最大的网络零售商，商品种类最全的电商平台。成立于1995年，总部位于西雅图。原以图书销售起家，现已发展为美国电商龙头企业。
The world's largest online retailer with the most complete product categories. Founded in 1995 and headquartered in Seattle. Originally started with book sales, it has now developed into a leading e-commerce company in the United States.
2. eBay
类似淘宝的C2C模式，开店门槛低，全球拥有37个独立站点。覆盖190多个国家和地区，支持23种语言，拥有超过1.6亿活跃买家。
A C2C model similar to Taobao with low entry barriers, operating 37 independent sites worldwide. Covering over 190 countries and regions, supporting 23 languages, with more than 160 million active buyers.
3. 速卖通(AliExpress)
阿里巴巴旗下面向全球的B2C平台，特别适合开拓新兴市场(如俄罗斯、东南亚)。以高性价比产品和普通物流服务为主要特色。
Alibaba's global B2C platform, especially suitable for developing emerging markets (such as Russia, Southeast Asia). Main features include cost-effective products and standard logistics services.
平台选择建议：根据产品定位和目标市场特点选择合适的平台，可考虑多平台运营策略。
Platform selection advice: Choose the appropriate platform based on product positioning and target market characteristics, and consider a multi-platform operation strategy.
