外贸报价三大典型错误 - 你中招了吗？
在海外客户获取过程中，谷歌竞价推广(Google Ads)是重要的获客渠道，但成交的关键在于专业的报价策略。报价是外贸交易中最关键的环节之一，错误的让价方式往往导致合作失败。以下是三种典型错误：
In overseas customer acquisition, Google Ads is an important channel, but the key to closing deals lies in professional pricing strategies. Pricing is one of the most critical aspects of foreign trade, and incorrect concession methods often lead to failed cooperation. Here are three typical mistakes:
1. 一降到底 (10% 0% 0% 0%)
新手常犯的错误，一次性让出全部利润空间。客户会认为你虚报价格，并期待更多让步。
1. Bottom-line Concession (10% 0% 0% 0%)
A common mistake by beginners is conceding all profit margins at once. Clients will suspect price inflation and expect further concessions.
2. 递增式让步 (1% 4% 7% 9%)
这种模式会让客户产生"期待心理"，认为每次都能获得更大让步，最终难以满足其要求。
2. Increasing Concessions (1% 4% 7% 9%)
This pattern creates "expectation psychology" in clients, making them believe they can get bigger concessions each time, ultimately making it hard to satisfy them.
3. 固定幅度让步 (2% 2% 2% 2%)
看似稳定，实则让客户掌握规律，期待下一次固定让步，削弱你的谈判地位。
3. Fixed-amount Concessions (2% 2% 2% 2%)
Seemingly stable, but actually allows clients to discern the pattern and anticipate the next fixed concession, weakening your negotiating position.
正确的报价策略应该是：首次让步激发谈判兴趣，中期严格控制幅度，最后阶段表现艰难让步，必要时可运用"请示领导"策略。
The correct pricing strategy should be: Initial concession to spark negotiation interest, strict control of concession range in mid-phase, and showing difficulty in final concessions, using the "manager approval" tactic when necessary.
记住：每次让步都应换取相应回报，保持谈判主动权，才能实现双赢合作。
Remember: Every concession should be exchanged for corresponding returns. Maintaining negotiation initiative is key to achieving win-win cooperation.
