外贸新手必看:如何通过谷歌竞价推广和阿里国际站小语种设置提升流量
如何通过阿里国际站小语种设置提升自然流量?
How to Increase Organic Traffic with Alibaba Multilingual Setup?
在上一篇关于阿里巴巴国际站产品发布和基建布局的分享后,有粉丝询问如何设置小语种来提升自然流量。首先让我们了解小语种在国际站的重要性。
After our previous discussion on Alibaba product listing and infrastructure setup, many followers asked about multilingual optimization. Let's first understand its importance.
数据显示,小语种地区的用户通过母语直接访问量已超过大盘的30%。这充分说明,正确设置小语种能显著提升产品获取自然流量的能力。
Statistics show that over 30% of traffic from non-English markets comes through native language searches. This proves that proper multilingual setup can significantly boost organic traffic.
多语言产品类型:
Multilingual Product Types:
1. 原发产品:手动填写对应小语种内容
1. Original Products: Manually translated content
2. 非原发产品:系统自动翻译
2. Non-original Products: Machine translated content
在排序规则中,原发产品会优先展示,因为系统认为其准确度更高。非原发产品由于是机器翻译,可能存在不准确之处。
Original products rank higher as the system considers them more accurate. Machine translations may contain errors.
如何设置原发产品?
How to Setup Original Products?
在产品发布页面,点击标题或关键词右侧的"小地球"按钮进入多语言设置。系统默认提供17种语言的机器翻译(显示为0手动修改)。如果不做修改,产品将保持非原发状态。
On the listing page, click the "globe" icon next to title/keywords. The system provides 17 machine-translated languages (shown as 0 manual edits). Without modification, products remain non-original.
实用技巧:
Practical Tips:
1. 使用翻译软件准确翻译标题和关键词后手动修改
1. Use translation tools for accurate translations before manual editing
2. 我们提供免费的多语言翻译器(可翻译17种语言)
2. We offer a free multilingual translator (supports 17 languages)
3. 根据目标市场选择重点优化的语种
3. Focus on languages relevant to your target markets
记住:准确的小语种设置能显著提升产品搜索权重,帮助您获取更多国际流量!
Remember: Accurate multilingual setup significantly improves search ranking and helps gain more international traffic!