Google推广助力盛泽纺织企业 广交会斩获2400万美元订单
在数字营销时代，Google推广已成为中国企业开拓国际市场的重要工具。刚刚结束的第136届广交会上，盛泽纺织企业交出了一份亮眼的成绩单——斩获2400万美元意向订单。
In the era of digital marketing, Google Ads has become a crucial tool for Chinese companies to explore international markets. At the concluded 136th Canton Fair, Shengze textile enterprises achieved remarkable results - securing $24 million in intended orders.
本次吴江共有66家企业参展，其中盛泽企业占比超过50%，达到34家。值得注意的是，这些企业大多采用了Google推广等数字营销手段进行前期客户开发。
Among the 66 participating enterprises from Wujiang, Shengze accounted for more than 50% with 34 companies. Notably, most of these companies utilized digital marketing tools like Google Ads for pre-show customer development.
Google推广+广交会：双轮驱动的外贸新模式
Google Ads + Canton Fair: A Dual-Engine Model for Foreign Trade
本届广交会第三期以"美好生活"为主题，吸引了全球1万多家企业参展。盛泽企业通过Google推广提前锁定目标客户，在展会现场实现了高效转化。
The third phase of this Canton Fair, themed "Better Life", attracted over 10,000 enterprises worldwide. Shengze companies used Google Ads to pre-identify target clients, achieving high conversion rates at the event.
成功案例：
Success Stories:
- 恒力集团通过Google推广吸引土耳其客户，展会现场确认6个柜采购量
- Hengli Group attracted Turkish clients through Google Ads, confirming purchase of 6 containers on-site
- 明斯克贸易的7D尼龙面料在Google推广中获得高点击率，展会吸引众多询价
- Minsk Trading's 7D nylon fabric achieved high CTR in Google Ads, attracting many inquiries at the fair
Google推广赋能新参展企业
Google Ads Empowers First-time Exhibitors
特别值得注意的是，本次有8家盛泽企业是首次参展广交会。这些企业通过Google推广弥补了参展经验的不足：
Particularly noteworthy is that 8 Shengze enterprises participated for the first time. They compensated for lack of exhibition experience through Google Ads:
- 创汇纺织通过Google推广精准定位中东客户群体
- Chuanghui Textile precisely targeted Middle Eastern clients via Google Ads
- 莱欧维纺织利用Google推广数据分析优化产品展示
- Laivi Textile optimized product display using Google Ads analytics
中国东方丝绸市场管理办公室表示，Google推广等数字化工具与广交会线下平台的结合，将加速推动盛泽打造世界级纺织产业集群。
China Oriental Silk Market Management Office stated that the combination of digital tools like Google Ads with offline platforms like Canton Fair will accelerate Shengze's development into a world-class textile cluster.
