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什么是GMC? GMC是谷歌商品数据中心(Google Merchant Center)的缩写,这是一个帮助电商企业上传和维护产品列表的平台工具,主要用于Google Shopping、产品广告和商业搜索。 Wha

谷歌GMC解封急救指南:从被封原因到成功申诉全攻略

什么是GMC?

GMC是谷歌商品数据中心(Google Merchant Center)的缩写,这是一个帮助电商企业上传和维护产品列表的平台工具,主要用于Google Shopping、产品广告和商业搜索。

What is GMC?

GMC stands for Google Merchant Center, a platform that helps e-commerce businesses upload and maintain product listings, primarily used for Google Shopping, product ads, and commercial searches.

01、GMC被封常见原因

在诊断页面可以查询具体原因:
• 红色警告:严重错误
• 黄色警告:需要注意的问题

01. Common Reasons for GMC Suspension

Check the specific reasons in the diagnostics page:
• Red alerts: Critical errors
• Yellow alerts: Issues requiring attention

02、成功申诉的关键步骤

重要提示:不要在被封后立即创建多个GMC账户,这会导致关联问题。

02. Key Steps for Successful Appeal

Important Note: Do not create multiple GMC accounts immediately after suspension, as this may cause association issues.

申诉流程:

  1. 移除违规商品并更新数据
  2. 完善网站信息(联系方式、退换货政策等)
  3. 在诊断页面点击"申请审核"
  4. 如需进一步申诉,使用官方表单:
    https://support.google.com/merchants/contact/suspended

Appeal Process:

  1. Remove non-compliant products and update data
  2. Improve website information (contact details, return policy, etc.)
  3. Click "Request Review" in diagnostics page
  4. For further appeals, use the official form:
    https://support.google.com/merchants/contact/suspended

申诉信模板要点:

1. 明确说明已修改的内容
2. 提供修改后的具体URL
3. 附上营业执照等证明文件
4. 保持专业礼貌的语气

Appeal Letter Key Points:

1. Clearly state the modifications made
2. Provide specific URLs of the changes
3. Attach supporting documents like business license
4. Maintain a professional and polite tone

其他有用资源:

• 广告政策申诉:https://support.google.com/adspolicy
• 侵权举报:https://support.google.com/merchants
• 疫情期间审核加速:https://support.google.com/merchants

Additional Resources:

• Ad policy appeals: https://support.google.com/adspolicy
• Infringement reports: https://support.google.com/merchants
• Expedited review during pandemic: https://support.google.com/merchants

谷歌GMC解封急救指南:从被封原因到成功申诉全攻略