高效的SEO技术：谷歌竞价推广营销与亚马逊广告新功能解析
很多营销人员尚未发现，亚马逊近期推出了两项创新广告功能——"优选广告商品"和"基准设定"。本文将为您详细解析这些功能的应用价值。
Many marketers haven't noticed that Amazon recently launched two innovative advertising features - "Featured Ad Products" and "Benchmark Settings". This article will provide a detailed analysis of the application value of these features.
功能位置/Feature Location
当您在亚马逊广告后台创建新广告活动时，在"选择推广商品"环节就能看到这两个新增选项。
When creating a new ad campaign in Amazon Advertising, you'll find these two new options in the "Select Products to Promote" section.
1. 优选广告商品/Featured Ad Products
亚马逊运用机器学习算法，通过分析产品描述、客户评价等数据，智能识别出在促销活动中可能获得更高点击率的产品。
Amazon uses machine learning algorithms to intelligently identify products that are likely to achieve higher click-through rates in promotional campaigns by analyzing product descriptions, customer reviews and other data.
惊人数据：有促销活动时，被推荐商品的广告转化率比未被推荐商品高出46倍！
Amazing data: During promotions, recommended products show 46 times higher ad conversion rates than non-recommended products!
2. 基准设定/Benchmark Settings
这个功能通过绿色标签标识以下五类具有特殊营销价值的产品：
This feature uses green labels to identify five categories of products with special marketing value:
- 品牌建设：能提升品牌互动度的产品
- Brand Building: Products that enhance brand engagement
- 新品上市：上市不足90天的高潜力产品
- New Product Launch: High-potential products launched within 90 days
- 趋势产品：详情页浏览量高于24周平均水平的品类
- Trending Products: Categories with page views above the 24-week average
- 需求预测：未来4周预计浏览量增长的产品
- Demand Forecast: Products expected to see page view growth in the next 4 weeks
- 基准分析：销量或转化率低于同类平均的产品
- Benchmark Analysis: Products with sales or conversion rates below category average
掌握这些SEO和广告优化技巧，将帮助您在谷歌竞价和亚马逊平台上获得更好的营销效果！
Mastering these SEO and advertising optimization techniques will help you achieve better marketing results on both Google Ads and Amazon platforms!
