敦煌网集团战略升级：双擎驱动布局全球社交电商市场
敦煌网集团战略升级：双擎驱动布局全球社交电商市场
DHgate Group Strategic Upgrade: Dual-Engine Strategy for Global Social Commerce
深圳，2022年7月5日 - 在"ZAI未来"2022 APEC中小企业跨境电商峰会上，敦煌网集团正式宣布战略升级，推出以DHgate和MyyShop为核心的双擎驱动发展架构。
Shenzhen, July 5, 2022 - At the "ZAI Future" 2022 APEC Cross-Border E-Commerce Summit, DHgate Group officially announced its strategic upgrade, introducing a dual-engine development framework centered on DHgate and MyyShop.
集团架构全面升级
Comprehensive Group Restructuring
敦煌网创始人兼CEO王树彤表示："升级后的集团架构包含：
- 中心化平台敦煌网(DHgate)
- 去中心化社交电商SaaS平台MyyShop
- 三大支撑服务：DHLink物流、纵横数字营销、驼驼数科金融支付
Founder and CEO Wang Shutong stated: "The upgraded group structure includes:
- Centralized platform DHgate
- Decentralized social commerce SaaS platform MyyShop
- Three support services: DHLink logistics, Zongheng digital marketing, and Tuotuo Fintech
MyyShop：社交电商新势力
MyyShop: The New Force in Social Commerce
截至2022年6月，MyyShop已取得显著成果：
- 覆盖全球网红博主166万+
- 商品库400万+SKU
- 短视频播放量1473亿+
- 预计3年内带动交易额38亿美元+
As of June 2022, MyyShop has achieved remarkable results:
- Covering 1.66 million+ global influencers
- Product database with 4 million+ SKUs
- Short video views 147.3 billion+
- Projected to drive $3.8 billion+ in transaction volume within 3 years
携手谷歌深化智能营销
Deepening Strategic Cooperation with Google
敦煌网集团与谷歌共同升级"汇投广告平台"，整合：
- Google Shopping智能广告技术
- 敦煌网18年电商数据沉淀
- 多渠道流量整合能力
DHgate Group and Google jointly upgraded the "Huitou Advertising Platform", integrating:
- Google Shopping's smart advertising technology
- DHgate's 18 years of e-commerce data
- Multi-channel traffic integration capabilities
Z世代流量密码
Unlocking Gen Z Traffic
TikTok数据显示，其用户中60%为Z世代，他们更青睐：
- 个性化产品
- "新奇特"商品
- 价值观认同的品牌
TikTok data shows that 60% of its users are Gen Z, who prefer:
- Personalized products
- "Novel and unique" items
- Brands with aligned values
专家预测：到2025年，全球社交电商规模将达1.2万亿美元，增速是传统电商的3倍。
Expert prediction: By 2025, global social commerce will reach $1.2 trillion, growing 3 times faster than traditional e-commerce.