外贸新手必看：胶带厂如何通过谷歌竞价推广开拓国际市场
外贸新手必看：胶带厂如何通过谷歌竞价推广开拓国际市场
Essential Guide for Export Beginners: How Tape Manufacturers Can Use Google Ads to Expand Globally
外贸入门的首要问题： "做外贸第一句话该问什么？谷歌竞价推广效果如何？"这是许多制造业老板最关心的问题。
The first question for export beginners: "What should be the first question when starting export business? How effective is Google Ads?" This is a common concern for many manufacturers.
以义乌胶带厂为例，寻找外贸公司合作需要明白：专业服务必然产生费用。外贸公司需要投入资源让海外买家了解您的产品。
Take a Yiwu tape factory as example, when cooperating with trading companies, you should understand: professional services inevitably incur costs. Trading companies need to invest resources to make international buyers aware of your products.
主要推广渠道及预算：
Main promotion channels and budgets:
- 初级阶段： 建设专业外贸网站 (约1-2万元)
- Entry level: Building professional export website (about 15,000-30,000 RMB)
- 上升阶段： 付费B2B平台 (年费2-3万元)
- Growth stage: Paid B2B platforms (annual fee 30,000-50,000 RMB)
- 成熟阶段： 国际展会 (单次投入约10万元)
- Mature stage: International exhibitions (single investment about 100,000 RMB)
- 突破阶段： 谷歌广告等数字营销 (灵活预算)
- Breakthrough stage: Digital marketing like Google Ads (flexible budget)
对于胶带等工业产品，谷歌竞价广告是性价比很高的选择，可以精准触达海外采购商。建议初期每月投放5000-10000元测试效果。
For industrial products like tapes, Google Ads is a cost-effective choice that can accurately reach international buyers. We recommend starting with 5,000-10,000 RMB monthly budget to test the results.
找外贸公司合作技巧：
Tips for cooperating with trading companies:
1. 明确分成比例和推广责任
1. Clarify profit sharing ratio and promotion responsibilities
2. 要求提供往期成功案例
2. Request previous success cases
3. 从中小型外贸公司开始合作
3. Start with small-medium trading companies
