2022年中国跨境电商平台排名及选品策略 - 外贸B2B新机遇
2022年中国跨境电商平台排名及选品策略 - 外贸B2B新机遇
2022 China Cross-border E-commerce Platform Rankings and Product Selection Strategies - New Opportunities in B2B Foreign Trade
外贸行业近年来面临着多重挑战与机遇。从亚马逊封店潮到Paypal账号冻结，从俄乌冲突到原材料与海运成本上涨，这些因素都给行业带来了压力。但数据显示，中国整体外贸经济仍保持良好增长态势，特别是在大厂业绩下行的背景下，中小企业反而获得了新的发展机遇。
The foreign trade industry has faced multiple challenges and opportunities in recent years. From Amazon store closures to PayPal account freezes, from the Russia-Ukraine conflict to rising costs of raw materials and shipping, these factors have all put pressure on the industry. However, data shows that China's overall foreign trade economy continues to maintain good growth momentum, especially against the backdrop of declining performance of major companies, SMEs have instead gained new development opportunities.
一、2022年中国主要外贸平台排名 | Top China Cross-border E-commerce Platforms in 2022
1. Tiktok
总部位于北京，全球下载量领先的短视频平台，可用于B2C跨境电商直接销售，也可为B2B平台引流。
Headquartered in Beijing, the leading short video platform in global downloads can be used for direct B2C cross-border sales or driving traffic to B2B platforms.
2. 阿里巴巴国际站
全球最大的B2B跨境电商平台，浙江产业带的服装、玩具与小商品是主要类目。
Alibaba International
The world's largest B2B cross-border platform, with clothing, toys and small commodities from Zhejiang industrial belt as main categories.
3. FOBGOODS
深圳新兴B2B平台，专注欧美日韩市场，电子产品与美妆为主力，支持独立站引流。
FOBGOODS
Emerging Shenzhen-based B2B platform focusing on EU/US/Japan/Korea markets, with electronics and cosmetics as main categories, supporting independent store traffic.
4. 中国制造网
成立于1998年的老牌B2B平台，机械类产品特色明显。
Made-in-China.com
Established in 1998, this veteran B2B platform specializes in machinery products.
二、跨境电商选品策略 | Cross-border E-commerce Product Selection Strategies
根据2022年上半年海关数据，以下10大品类表现突出：
According to customs data for the first half of 2022, the following 10 categories performed well:
- 消费电子 Consumer Electronics
- 小家电 Small Household Appliances
- 服装 Apparel
- 家居日用 Home & Daily Necessities
- 玩具 Toys
- 医疗 Medical
- 食品 Food
- 出行代步 Transportation
- 运动器械 Sports Equipment
- 灯光照明 Lighting
三、B2B跨境电商成为新增长点 | B2B Cross-border E-commerce as New Growth Driver
数据显示，2021年中国跨境电商交易中B2B占比近80%。预计2020-2025年复合增长率达28.3%，2025年交易额将达4.7万亿元！
Data shows that B2B accounted for nearly 80% of China's cross-border e-commerce transactions in 2021. The compound annual growth rate is expected to reach 28.3% from 2020-2025, with transaction volume reaching 4.7 trillion yuan by 2025!
2022年最受关注的三大新兴平台：
The three most notable emerging platforms in 2022:
- Tiktok (B2C代表 | B2C representative)
- SHEIN (独立站代表 | Independent store representative)
- FOBGOODS (B2B代表 | B2B representative)
在国家支持中国品牌出海的背景下，相信会有更多中国品牌走向世界！
With national support for Chinese brands going global, we believe more Chinese brands will go international!
