亚马逊开店成本全解析:从注册到运营的完整费用指南
注册公司费用 | Company Registration Costs
亚马逊注册店铺的前提就是你必须有营业执照,那你就需要注册公司,如果是自己全程操作注册公司的话,那是不用花钱的,只是注册过程比较繁杂时间较长,如市面上的代注册公司机构一两天就能注册好,代理注册费用大概在1000元-2000元(包含刻章);公司注册好以后,我们需要每月报税记账等,如果前期公司规模不大的情况下,可以相关的代理记账公司帮你记账报税,每月费用在150-200元。
建议:注册公司类型尽量使用贸易科技类,目前服务类公司很难通过审核。
费用总结:代理注册公司1000-2000元/次不等,每年报税服务1000-2000元/年。
Amazon store registration requires a business license, meaning you need to register a company. If you handle the registration yourself, it's free but time-consuming. Professional agencies can complete it in 1-2 days for 1,000-2,000 RMB (including seal carving). After registration, monthly accounting and tax filing services cost 150-200 RMB/month for small businesses.
Recommendation: Register as a trade/tech company as service companies often face approval difficulties.
Cost Summary: Company registration 1,000-2,000 RMB (one-time), annual accounting services 1,000-2,000 RMB/year.
亚马逊店铺月租&销售佣金 | Amazon Store Fees & Commission
1. 店铺月租:亚马逊店铺按照账号类型可分为个人账号和专业账号,专业账号店铺月租根据每个不同站点,亚马逊店铺租金收取情况如下:如果你在多个站点开设店铺使用的同一套公司资料的话,那你可以把所有的亚马逊店铺在后台关联起来,所有站点的月租一起可汇总为39.99美元;个人账号没有店铺月租,但你每销售一件产品则亚马逊需要收取交易费0.99美元/件,而且个人账号权限受限较多。
建议:直接开通专业卖家账号,选择一个站点先熟悉平台规则再进行扩大站点。
费用总结:每月店租39.99美元/月。
1. Monthly Subscription: Amazon offers Individual (no monthly fee but $0.99 per item sold) and Professional accounts ($39.99/month covering all marketplaces when linked). Professional accounts have full platform access.
Recommendation: Start with a Professional account on one marketplace to learn the rules before expanding.
Cost Summary: $39.99/month store fee.
2. 销售佣金:大部分类目是8%~15%的销售佣金,如是一些特殊类目的话,佣金费率会比较高。
2. Referral Fees: Typically 8%-15% of total sales price (including shipping), with higher rates for special categories.
物流费用 | Logistics Costs
物流总体分为三段费用:国内物流→头程物流→尾程派送
Three-stage logistics: Domestic shipping → International freight → Last-mile delivery
费用总结:首次发货头程运费(空运、海运),一般中小件产品FBA订单处理费用2.5美金左右
Cost Summary: Initial international shipping (air/sea) + ~$2.5 FBA fulfillment fee per standard-sized item.
基本运营费用 | Basic Operating Costs
1. 备货:根据选品和备货数量决定
2. 仓储:FBA仓储费根据产品体积计算,海外仓费用由服务商决定
1. Inventory: Varies by product selection and quantity
2. Storage: FBA fees based on product volume, 3PL costs vary by provider
跨境电商小知识:
FBA(Fulfillment By Amazon):由亚马逊完成存储、配送和客服的一站式服务
海外仓:在销售国提供仓储、分拣和本地配送的服务
Cross-border E-commerce Knowledge:
FBA: Amazon's full fulfillment service including storage, shipping and customer service
Overseas Warehouse: Local storage and fulfillment services in target markets
