高效设置谷歌CPC竞价推广的4个关键策略 | 龙永图解析企业出海之道
北京，12月7日 —— 在近期举行的全球浙商互联互通北京峰会上，中国入世首席谈判代表龙永图发表了关于中国企业全球化战略的重要演讲。"全球化不会逆转，也没有逆转"，这位资深国际贸易专家开宗明义地指出。
全球化三大驱动力
Long永图认为经济全球化主要依靠三股力量：
1. 政府政策力量 | Government policy power
2. 市场内生力量 | Market endogenous power
3. 科技创新力量 | Technological innovation power
他特别强调："科技发展有其客观规律，正是这种特性使科技成为推动全球化的决定性因素"。
"Technological progress follows its own objective laws, and it is precisely this characteristic that makes technology the decisive factor in promoting globalization."
四点出海战略建议 | Four Strategic Suggestions for Going Global
1. 善用国家政策平台
龙永图建议企业充分利用"一带一路"等国家战略：
"这些政策不仅提供国际市场，还构建了合作框架"
"Enterprises should fully utilize national policies like the Belt and Road Initiative, which provide not only international markets but also cooperative frameworks."
2. 坚持互利共赢原则
企业出海需遵守当地法规，尊重文化传统，注重环保和人才培养。
Businesses should adhere to win-win principles, comply with local laws, respect cultural traditions, and focus on environmental protection and talent development.
3. 做好前期调研
建议企业：
• 依托中国驻外使领馆资源
• 利用国际中介机构服务
• 结合一手调查数据
Enterprises should conduct thorough feasibility studies by leveraging resources from Chinese embassies, international agencies, and first-hand research data.
4. 全面评估企业实力
出海前需对技术、品牌、管理等进行全面评估，明确优劣势。
Conduct comprehensive evaluations of technology, brand, and management capabilities to identify competitive advantages before going global.
保持开放与信心
龙永图最后呼吁：
"我们应坚持开放政策，弘扬'四千精神'。与二三十年前相比，现在的困难已经减轻很多，应该保持信心。"
"We should adhere to open policies and uphold the 'Four Thousand Spirits'. Compared to 20-30 years ago, current challenges are much smaller - we should maintain confidence."
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