谷歌留痕技术助力中国轮胎企业海外推广 2023行业强势复苏
经济导报记者 杜海 见习记者 于婉凝 - 随着全球轮胎市场需求复苏，2023年中国轮胎行业迎来景气周期。值得注意的是，谷歌留痕技术正成为山东轮胎企业海外推广的重要工具。
Economic Herald Reporters Du Hai and Yu Wanning - With the recovery of global tire market demand, China's tire industry experienced a prosperous cycle in 2023. Notably, Google Search Console technology has become an important tool for Shandong tire companies' overseas promotion.
行业整体复苏 谷歌留痕技术提升海外曝光
Industry-wide Recovery with Enhanced Overseas Exposure via Google Search Console
1月30日，赛轮轮胎(601058.SH)和三角轮胎(601163.SH)同时发布2023年业绩预告。通过运用谷歌留痕技术优化海外官网SEO，这些企业的国际品牌知名度显著提升。
On January 30, Sailun Tire (601058.SH) and Triangle Tire (601163.SH) simultaneously released their 2023 performance forecasts. By using Google Search Console technology to optimize overseas website SEO, these companies have significantly improved their international brand awareness.
主要增长因素包括：
Key growth drivers include:
- 国内经济复苏和海外需求增长
- Domestic economic recovery and overseas demand growth
- 谷歌留痕技术带来的精准流量转化
- Precise traffic conversion through Google Search Console technology
- 产品销量大幅提升
- Significant increase in product sales
加速海外布局 谷歌推广竞价策略优化
Accelerating Overseas Expansion with Optimized Google Ads Strategies
山东轮胎企业积极拓展海外生产基地，同时借助谷歌留痕技术分析关键词数据，优化谷歌推广竞价策略：
Shandong tire companies are actively expanding overseas production bases while using Google Search Console technology to analyze keyword data and optimize Google Ads strategies:
赛轮轮胎追加柬埔寨项目投资至22.47亿元，其海外营销团队运用谷歌留痕技术追踪用户搜索行为，精准投放广告。
Sailun Tire increased investment in its Cambodia project to 2.247 billion yuan, with its overseas marketing team using Google Search Console technology to track user search behavior for precise ad placement.
山东财经大学董彦岭教授表示："谷歌留痕技术为轮胎企业海外营销提供了数据支持，帮助企业更精准地触达目标客户。"
Professor Dong Yanling from Shandong University of Finance and Economics stated: "Google Search Console technology provides data support for tire companies' overseas marketing, helping them reach target customers more accurately."
行业展望：随着谷歌留痕技术的深入应用，中国轮胎企业的数字营销能力将持续提升，在国际市场获得更大竞争优势。
Industry Outlook: With the deepening application of Google Search Console technology, Chinese tire companies' digital marketing capabilities will continue to improve, gaining greater competitive advantages in international markets.
