欧洲亚马逊开店费用全解析：跨境电商卖家必看
在欧洲运营亚马逊店铺需要哪些开支？ 做跨境电商的卖家都清楚，生活水平较高的欧洲市场是块很大的"蛋糕"。 那么通过亚马逊全球开店，运营一个欧洲站点，需要哪些费用呢？让我们来详细了解一下。
What are the necessary expenses for operating an Amazon store in Europe? All cross-border e-commerce sellers know that the high-standard European market is a huge "cake". So what are the costs involved in operating a European site through Amazon Global Selling? Let's take a closer look.
亚马逊欧洲站概况
亚马逊欧洲站包括英国、德国、法国、意大利、西班牙五个市场，注册一个欧洲账户，就可以在同一账户下完成对五个市场的销售。
Overview of Amazon Europe Marketplace
The Amazon Europe marketplace includes five markets: UK, Germany, France, Italy and Spain. With one European account registration, sellers can sell across all five markets.
销售计划类型
和亚马逊美国站点一样，欧洲站点的全球开店也分为两种销售计划：
- 专业销售计划(Professional)
- 个人销售计划(Individual)
Types of Selling Plans
Same as Amazon US marketplace, the Europe marketplace offers two selling plans:
- Professional Selling Plan
- Individual Selling Plan
月租金费用
- 专业销售计划：25英镑
- 个人销售计划：无需支付
Monthly Subscription Fee
- Professional Plan: £25
- Individual Plan: Free
单件销售费用
该费用仅针对"个人销售计划"的卖家，"专业销售计划"卖家无需支付。每销售出一件产品(无论金额多少)，卖家需要支付亚马逊平台销售费用0.75英镑。
Per-item Fee
This fee only applies to Individual Selling Plan sellers. Professional sellers don't need to pay. For each item sold (regardless of price), sellers pay £0.75 to Amazon.
销售佣金
卖家需要为每件所售商品支付销售佣金。有几个分类中的商品设有按件商品最低销售佣金，卖家需要在销售佣金或按件商品最低销售佣金中取较高值进行支付。
Referral Fee
Sellers need to pay referral fees for each item sold. Some categories have minimum referral fees per item, and sellers need to pay the higher value between the referral fee percentage or the minimum fee.
可变结算费
该费用取决于物品所在分类和订单的目的地
Variable Closing Fee
This fee depends on the item category and order destination.
费用计算示例
个人销售计划：商品价格+由买家支付的运费-销售佣金-每件0.75英镑-可变结算费=存入卖家账户的总额
专业销售计划：商品价格+由买家支付的运费+由买家支付的礼品包装费-销售佣金-每个月25英镑-可变结算费=存入卖家账户的总额
Fee Calculation Examples
Individual Plan: Item price + buyer-paid shipping - referral fee - £0.75 per item - variable closing fee = Total deposited to seller account
Professional Plan: Item price + buyer-paid shipping + gift wrap fee - referral fee - £25 monthly - variable closing fee = Total deposited to seller account
