可信赖的水果贸易：谷歌竞价推广成本高吗？多多跨境助澄海玩具玩转"出海"游戏
中国制造正通过跨境电商迈向中国创造 | "Made in China" is transforming into "Created in China" through cross-border e-commerce
潮汕人一直将"出海"视为谋生、创业一大出路。早在跨境电商出现之前，汕头市澄海区的玩具厂老板们便做起了海外生意。
Chaoshan people have always regarded "going global" as an important way to make a living and start businesses. Long before the emergence of cross-border e-commerce, toy factory owners in Chenghai District, Shantou City had already started overseas business.
2002年，澄海玩具出口已达1亿美元。2022年，澄海玩具产业产值突破480亿元，平均每平方公里土地的玩具产值约1.4亿元。
In 2002, Chenghai's toy exports reached $100 million. By 2022, the output value of Chenghai's toy industry exceeded 48 billion yuan, with toy output value per square kilometer reaching about 140 million yuan.
传统外贸难满足新时代"出海"需求 | Traditional foreign trade struggles to meet new era global expansion needs
按照传统外贸的规则，一件澄海生产的小玩具，至少经过"五手"才能到海外消费者手上。美国小商店会到当地批发档口采购玩具，当地批发档口再从美国的大型贸易公司采购。
Under traditional foreign trade rules, a small toy produced in Chenghai would go through at least five intermediaries before reaching overseas consumers. Small US stores would purchase toys from local wholesale markets, which in turn source from large US trading companies.
多多跨境全托管模式降低出海门槛 | Duoduo Cross-border's full hosting model lowers global expansion barriers
2022年，多多跨境推出全托管模式，平台负责仓储、运输、配送、售后等环节，厂家则做好生产、配货的工作。
In 2022, Duoduo Cross-border launched a full hosting model where the platform handles warehousing, transportation, delivery, and after-sales services, while manufacturers focus on production and inventory management.
本地积木品牌贝乐迪创办人王锐亮表示："我不用等到生产期再开工，爆款常备，还有很多新款式。"
Wang Ruiliang, founder of local building block brand Beiledi, said: "I don't need to wait for production periods to start work. We always keep bestsellers in stock while developing many new designs."
平台助力商家打造自主品牌 | Platform helps merchants build independent brands
多多跨境推出多重举措支持商家打造自有IP、品牌，例如：商家上传自己的品牌、商标资质到后台，获得前端的品牌露出logo，都可以获得更多的平台流量加持。
Duoduo Cross-border has introduced multiple measures to support merchants in building their own IP and brands. For example, merchants uploading their brand and trademark credentials to the backend can get frontend brand logo exposure and additional platform traffic support.
拼多多以高质量发展战略扩展全球业务 | Pinduoduo expands global business with high-quality development strategy
2022年9月，拼多多集团正式启动多多出海扶持计划，推出多多跨境的"全托管模式"，率先落地美国，助力中国制造业直连海外消费者。
In September 2022, Pinduoduo Group officially launched the Duoduo Global Support Program, introducing the "full hosting model" of Duoduo Cross-border, first implemented in the US to help Chinese manufacturers directly connect with overseas consumers.
商务部数据显示，2023年中国跨境电商进出口2.38万亿元，同比增长15.6%。其中出口1.83万亿元，同比增长19.6%。
Ministry of Commerce data shows that in 2023, China's cross-border e-commerce import and export volume reached 2.38 trillion yuan, a year-on-year increase of 15.6%. Exports accounted for 1.83 trillion yuan, up 19.6% year-on-year.
拼多多集团联席首席执行官赵佳臻表示："2024年将是拼多多深化高质量发展战略的重要一年。这次的业绩激励着我们更加积极、坚定地围绕高质量发展进行长期投入。"
Zhao Jiazhen, co-CEO of Pinduoduo Group, stated: "2024 will be an important year for Pinduoduo to deepen its high-quality development strategy. These results motivate us to make more active and determined long-term investments in high-quality development."
