谷歌Q2财报深度解析：广告业务占比超80%，云业务亏损扩大
谷歌Q2财报深度解析：广告业务占比超80%，云业务亏损扩大
Google Q2 Earnings Report: Advertising Accounts for Over 80% Revenue While Cloud Business Losses Widen
北京时间7月26日，谷歌母公司Alphabet发布2022年第二季度财报，总营收达696.85亿美元，同比增长13%。
On July 26 EST, Alphabet Inc. released its Q2 2022 financial report, with total revenue reaching $69.685 billion, a 13% year-over-year increase.
核心数据亮点：
Key Highlights:
- 广告收入562.88亿美元（占比81%），同比增长11.59%
- Advertising revenue $56.288 billion (81% share), up 11.59% YoY
- 云业务收入62.76亿美元，增长35.6%
- Cloud revenue $6.276 billion, up 35.6% YoY
- 净利润160.02亿美元，同比下降13.6%
- Net profit $16.002 billion, down 13.6% YoY
广告业务仍是核心支柱
Advertising Remains the Core Business
财报显示，搜索广告贡献406.89亿美元收入，YouTube广告收入73.4亿美元。尽管增速放缓，但广告业务仍占母公司总营收的81%。
The report shows search advertising contributed $40.689 billion in revenue, while YouTube ads generated $7.34 billion. Despite slowing growth, advertising still accounts for 81% of total revenue.
云业务战略布局
Strategic Development of Cloud Business
谷歌云本季度亏损8.58亿美元，较去年同期扩大。为增强竞争力，谷歌近期以54亿美元收购网络安全公司Mandiant。
Google Cloud reported a loss of $858 million this quarter, wider than last year. To enhance competitiveness, Google recently acquired cybersecurity firm Mandiant for $5.4 billion.
行业观察：随着全球广告市场进入稳健增长期，谷歌正通过YouTube Shorts等新产品应对TikTok的竞争，同时持续投入AI和云计算等长期增长领域。
Industry Insight: As the global advertising market enters a period of steady growth, Google is responding to TikTok's competition with new products like YouTube Shorts, while continuing to invest in long-term growth areas such as AI and cloud computing.
