Shopee在拉美市场扩张迅猛：外贸企业如何抓住跨境电商机遇
SEO推广需要什么条件？外贸谷歌推广谁做的好？ 对于想要拓展海外市场的企业来说，选择合适的推广渠道至关重要。
What are the requirements for SEO promotion? Who does good Google promotion for foreign trade? For companies looking to expand into overseas markets, choosing the right promotion channels is crucial.
今天我们将重点分析拉美主流电商平台Shopee的亮眼表现，为外贸企业提供市场拓展参考。
Today we will focus on analyzing the outstanding performance of Latin America's mainstream e-commerce platform Shopee, providing market expansion references for foreign trade companies.
Shopee在拉美的迅猛发展
Shopee's Rapid Development in Latin America
Shopee作为东南亚最大的在线市场，在拉丁美洲的业务增长令人瞩目。目前已在巴西、墨西哥、哥伦比亚和智利等国家开展业务。
As the largest online marketplace in Southeast Asia, Shopee's business growth in Latin America is remarkable. It has currently expanded to countries including Brazil, Mexico, Colombia and Chile.
关键数据：
Key data:
- 巴西月访问量接近4100万
- Brazil monthly visits close to 41 million
- 2021年总订单量达61亿，同比增长116.5%
- Total orders in 2021 reached 6.1 billion, a year-on-year increase of 116.5%
- 巴西已成为Shopee月活用户最多的市场
- Brazil has become Shopee's market with the most monthly active users
拉美市场的巨大潜力
Huge Potential of Latin American Market
相比东南亚市场，拉美电商市场具有以下优势：
Compared with the Southeast Asian market, the Latin American e-commerce market has the following advantages:
1. 消费能力更强：巴西和墨西哥的消费力高于印度和泰国
1. Stronger purchasing power: Brazil and Mexico have higher purchasing power than India and Thailand
2. 人均收入更高：为电商发展提供更好基础
2. Higher per capita income: Provides a better foundation for e-commerce development
3. 电商渗透率低：意味着更大的增长空间
3. Low e-commerce penetration: Means greater room for growth
Shopee的成功策略
Shopee's Success Strategies
Shopee将其在东南亚的成功经验复制到拉美市场：
Shopee replicated its successful experience in Southeast Asia to the Latin American market:
- 与网红合作营销
- Marketing cooperation with influencers
- 提供大量优惠券
- Offering numerous coupons
- 开发互动小游戏
- Developing interactive mini-games
平台主要品类
Main Product Categories
Shopee平台主要围绕四大品类：
Shopee platform mainly focuses on four major categories:
- 电子产品
- Electronics
- 快速消费品
- Fast-moving consumer goods
- 生活用品
- Daily necessities
- 时尚产品
- Fashion products
平台物流优势
Logistics Advantages
Shopee提供强大的物流支持：
Shopee provides strong logistics support:
SLS物流服务：卖家仅需将货物寄往转运仓，部分城市提供上门揽货服务
SLS Logistics Service: Sellers only need to send goods to transit warehouses, with door-to-door pickup service available in some cities
高效配送：最快8天到达目的地
Efficient Delivery: Fastest delivery within 8 days
稳定尾程：与100多家物流伙伴合作
Stable Last Mile: Cooperating with over 100 logistics partners
Shopee还推出了墨西哥海外仓服务，进一步提升物流效率。
Shopee has also launched a Mexican overseas warehouse service to further improve logistics efficiency.
想要了解更多拉美电商市场分析，可下载完整版《2022拉美电商消费趋势与本土化布局》报告。
To learn more about Latin American e-commerce market analysis, you can download the full version of the "2022 Latin American E-commerce Consumption Trends and Localization Strategy" report.
