跨境电商新手必看：外贸客户接待全攻略与谷歌推广开户指南
跨境电商新手必看：外贸客户接待全攻略与谷歌推广开户指南
Essential Guide for Cross-border E-commerce Beginners: Foreign Client Reception & Google Ads Account Setup
作为跨境电商新手，接待国际客户和开展谷歌推广是两项关键技能。本文将为您提供全面指导，帮助您顺利开展外贸业务。
As a cross-border e-commerce beginner, receiving international clients and launching Google Ads are two crucial skills. This article provides comprehensive guidance to help you succeed in foreign trade.
一、谷歌推广竞价开户费用问题 | Google Ads Account Setup Costs
谷歌推广竞价开户本身是免费的，但需要预存广告费用（通常最低100美元）。不同代理商可能有不同开户政策，建议选择官方认证合作伙伴。
Google Ads account setup is free, but requires ad deposit (minimum usually $100). Different agencies may have different policies - we recommend choosing Google-certified partners.
二、外贸客户接待核心要点 | Key Points for Receiving Foreign Clients
1. 心态调整 | Mindset Adjustment
保持平等合作态度，记住这是互利共赢的商业关系，不必过度紧张或谦卑。
Maintain an equal partnership attitude. Remember this is a win-win business relationship - no need to be overly nervous or humble.
2. 来访确认 | Visit Confirmation
必须确认：到访时间、人数、接机需求、酒店偏好（价位、房型、禁烟等）。
Must confirm: Visit time, number of people, pickup needs, hotel preferences (price range, room type, non-smoking, etc.).
3. 客户调研 | Client Research
了解客户公司背景、经营状况、来访目的，以及谈判人员的个人信息（职位、爱好等）。
Research client's company background, business status, visit purpose, and negotiators' personal information (position, hobbies, etc.).
4. 接待准备 | Reception Preparation
准备欢迎词、会议室、样品、小礼物，并制定三套谈判方案（最佳/折中/妥协）。
Prepare welcome message, meeting room, samples, gifts, and develop three negotiation plans (best/compromise/concession).
5. 宴请安排 | Dining Arrangement
人员精简，避免点耗时的地方特色菜，注意文化差异和饮食禁忌。
Keep dining group small, avoid time-consuming local specialties, respect cultural differences and dietary restrictions.
三、后续跟进 | Follow-up
发送感谢邮件，表达对招待不周的歉意，并邀请再次来访。
Send thank-you email, apologize for any inadequate reception, and invite future visits.
SEO优化提示：本文包含跨境电商、外贸客户接待、谷歌推广等关键词，适合SEO优化。
SEO Tip: This article contains keywords like cross-border e-commerce, foreign client reception, Google Ads - ideal for SEO optimization.
