山东企业如何通过Google推广借力广交会开拓国际市场？
作为中国外贸的"晴雨表"，第133届中国进出口商品交易会正在广州火热举行。山东企业积极借助这一国际平台，并配合Google推广策略，与新老客户洽谈合作，开拓外贸新机遇。
As the "barometer" of China's foreign trade, the 133rd China Import and Export Fair is currently in full swing in Guangzhou. Shandong enterprises are actively utilizing this international platform combined with Google promotion strategies to negotiate cooperation with new and old customers and explore new opportunities in foreign trade.
在金属型材领域，博兴县作为国家外贸转型升级基地，本届广交会设立了34个展位的集中展示区。23家滨州金属型材企业通过Google推广提前预热市场，开幕仅数日就已达成意向成交额超1100万美元。
In the field of metal profiles, Boxing County, as a national foreign trade transformation and upgrading base, has set up a centralized exhibition area with 34 booths. 23 metal profile enterprises from Binzhou preheated the market through Google Ads, achieving intended transaction volume exceeding $11 million within days.
山东富海材料科技有限公司外贸部经理闫鑫表示："通过Google推广精准定位目标客户，这几天客商数量远超预期，平均每天多达100多位，已与土耳其和玻利维亚客户签订了镀锌板和彩涂板订单合同。"
Yan Xin said: "By precisely targeting customers through Google Ads, the number of merchants has far exceeded expectations, averaging over 100 daily. We've signed contracts with customers from Turkey and Bolivia."
在新能源展区，北汽青岛展示了多款针对不同市场定制的新车型。通过会前Google推广的精准投放，短短几天就与南美、东南亚、欧洲客户达成2000台车辆的合作订单。
BAIC Qingdao displayed new models customized for different markets. Pre-fair Google promotion helped secure 2,000 vehicle orders from South America, Southeast Asia and Europe within days.
山东省商务厅副厅长吕伟强调："山东参展企业数量创历史新高，80%产品都是首次亮相广交会。我们鼓励企业结合Google推广等数字化营销手段，特别是推广绿色低碳产品，扩大品牌出口。"
Lv Wei emphasized: "Shandong's participation hit record highs, with 80% products debuting. We encourage combining Google Ads with traditional exhibitions, especially for green products, to boost branded exports."
专家建议：企业参加广交会应提前3-6个月启动Google推广计划，通过关键词优化、精准定位和数据分析，最大化展会效果，实现线上线下协同获客。
Experts suggest: Enterprises should initiate Google Ads campaigns 3-6 months before exhibitions, optimizing keywords, targeting and data analysis to maximize results through online-offline synergy.
