Announcing v10 of the Google Ads API

Today we’re announcing the v10 release of the Google Ads API. To use some of the v10 features, you’ll need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week.

Note: Developers must migrate from the legacy AdWords API to Google Ads API by April 27, 2022. Here are the highlights of v10:

• Smart Campaigns are now in general availability
  
• Added support for Audience, which you can add as an AdGroupCriterion to Discovery and Video Action Campaigns
  • The Audience resource will be used for targeting when use_audience_grouped is set to true for an audience_setting of an ad group
• Performance Max Campaigns now support asset group signals consisting of Audience criteria to tell who's most likely to convert for the campaigns
• Added a new ExperimentService with a set of new resources. This replaces the deprecated campaign experiments.
• Added support for Local Services Ads campaigns as open beta with the following options:
  • You can retrieve campaigns and their metrics using Search and SearchStream
  • You can update the campaign status and campaign budget amount using mutate. Note other mutate operations aren’t supported.
• Added a new meta parameter that you can use to make GoogleAdsService return only resource name fields that you explicitly request in the SELECT clause of your query
• Added the following for Hotel campaigns:
  • hotel_reconciliation.campaign for Hotel campaigns that use commission as the bidding strategy, to show the campaign associated with the commission
  • The following metrics:
    • metrics.hotel_commission_rate_micros
    • metrics.hotel_expected_commission_cost
• You can now segment SKAdNetwork conversions by user type, ad event type, and source app ID (if available in the postback sent to us by Apple)
• ad_group_ad_asset_combination_view now supports responsive search ads

Where can I learn more?
The following resources can help you get started:

• Release Notes
• Migration Guide
• Guides
• Reference
• [NEW] Diff between v9 and v10

If you have any questions or need additional help, contact us via the forum.
Thanet Knack Praneenararat, on behalf of the Google Ads API Team