广东跨境电商领跑全国：精品化与品牌化成出海新趋势
中国跨境电商持续高速增长 | China's cross-border e-commerce maintains rapid growth
根据海关总署最新数据，2024年前三季度我国跨境电商进出口达1.88万亿元，同比增长11.5%，其中出口1.48万亿元，同比增长15.2%，占同期总出口的7.95%。跨境电商已成为我国外贸增长的重要新动能。
According to the latest data from China Customs, in the first three quarters of 2024, China's cross-border e-commerce imports and exports reached 1.88 trillion yuan, a year-on-year increase of 11.5%, with exports accounting for 1.48 trillion yuan, up 15.2% year-on-year, representing 7.95% of total exports during the same period. Cross-border e-commerce has become an important new driver of China's foreign trade growth.
区域分布特征明显 | Clear regional distribution characteristics
我国跨境电商产业呈现明显的区域集聚特征，主要集中在广东、浙江、山东等沿海省份。截至2024年11月，全国跨境电商企业达70769家，其中广东省以14772家位居全国第一，占比20.87%。
China's cross-border e-commerce industry shows obvious regional agglomeration characteristics, mainly concentrated in coastal provinces such as Guangdong, Zhejiang, and Shandong. As of November 2024, there were 70,769 cross-border e-commerce enterprises nationwide, with Guangdong ranking first with 14,772 enterprises, accounting for 20.87%.
广东跨境电商表现突出 | Outstanding performance of Guangdong's cross-border e-commerce
广东省跨境电商进出口总量从2015年的113亿元跃升至2023年的8433亿元，8年扩大75倍，年均增长71.4%，在全国占比超过1/3，规模稳居全国第一。
Guangdong's cross-border e-commerce import and export volume surged from 11.3 billion yuan in 2015 to 843.3 billion yuan in 2023, expanding 75 times in 8 years with an average annual growth rate of 71.4%, accounting for more than one-third of the national total and ranking first in scale nationwide.
出口商品结构分析 | Analysis of export product structure
2024年上半年数据显示，我国跨境电商出口中服饰鞋包首饰占27.3%，手机等电子产品占14.4%，家居家纺用品占12.4%。出口货物主要来自广东、浙江、福建及江苏。
Data from the first half of 2024 shows that in China's cross-border e-commerce exports, apparel, footwear, bags and jewelry accounted for 27.3%, mobile phones and other electronic products 14.4%, and home textiles 12.4%. Export goods mainly come from Guangdong, Zhejiang, Fujian and Jiangsu.
行业转型趋势明显 | Clear industry transformation trends
跨境电商行业正从粗放的铺货模式向垂直品类品牌化模式转型。精品类企业业绩表现显著优于泛品类，如安克创新2024年前三季度营收同比增长39.56%，净利润增长21.29%。
The cross-border e-commerce industry is transitioning from extensive product listing models to vertical category branding models. Premium category companies performed significantly better than general categories, with Anker Innovations achieving 39.56% revenue growth and 21.29% net profit growth in the first three quarters of 2024.
海外仓快速发展 | Rapid development of overseas warehouses
海外仓模式快速发展，截至2024年一季度，我国建设海外仓超2500个，面积超3000万平方米。预计到2028年，市场规模将达到3870亿元，市占率增至51%。
The overseas warehouse model is developing rapidly. By the first quarter of 2024, China had built over 2,500 overseas warehouses covering more than 30 million square meters. The market size is expected to reach 387 billion yuan by 2028, with market share increasing to 51%.
政策支持力度加大 | Increased policy support
2024年6月，九部门联合发布《关于拓展跨境电商出口推进海外仓建设的意见》，11月商务部又印发促进外贸稳定增长政策措施，持续推进海外智慧物流平台建设。
In June 2024, nine departments jointly issued the "Opinions on Expanding Cross-border E-commerce Exports and Promoting Overseas Warehouse Construction". In November, the Ministry of Commerce issued measures to promote stable growth of foreign trade, continuing to advance the construction of overseas smart logistics platforms.
