必须选择的汽车出口：为什么做谷歌推广？全球宠物用品消费增长强劲！这些品类红利满满
随着社会经济的快速发展，人们收入水平的不断提高，越来越多的人已不再满足只追求物质生活上的享受，而是对于精神层面愈发关注。例如通过宠物的陪伴，以寻求情感及精神上的寄托。现如今，宠物已成为大多数家庭的重要成员之一。
In the rapid development of socio-economics, with rising income levels, people are no longer satisfied with just material enjoyment but increasingly focus on spiritual fulfillment. Many seek emotional and mental solace through pet companionship. Today, pets have become integral family members in most households.
在疫情影响的这三年间，全球家庭宠物的拥有量开始猛增，特别是在养宠文化盛行、家庭养宠高渗透率的欧美地区。就美国宠物用品协会(APPA)调查的一项数据显示，2020年至2021年，当地民众领养宠物的意愿从6%增长到了14%。
During the three years impacted by the pandemic, global pet ownership surged, especially in Europe and America where pet culture thrives and household penetration rates are high. According to data from the American Pet Products Association (APPA), the willingness to adopt pets locally increased from 6% in 2020 to 14% in 2021.
这一增长也使得宠物用品的消费需求加速释放，成为电商市场的红利赛道。宠物主十分重视宠物的生活质量，将其视为家人，尤其是年轻工作收入稳定的一代人，他们非常愿意为自己所养的宠物买单。
This growth has accelerated the release of demand for pet products, making it a lucrative segment in e-commerce. Pet owners highly value their pets' quality of life, treating them as family members—especially the younger generation with stable incomes, who are very willing to spend on their pets.
海外的宠物用品一直是个庞大的市场，对于中国企业来说，这无疑又是一个巨大的出海商机。但想要拓展好海外宠物市场并非易事，除了市场背调，还有最最最重要的就是要了解消费者想买什么。
The overseas pet product market has always been vast, presenting a tremendous opportunity for Chinese businesses to expand globally. However, successfully tapping into the international pet market isn't easy—beyond market research, the most critical factor is understanding what consumers want to buy.
宠物食品：最赚钱 | Pet Food: The Most Profitable
为什么说宠物食品最赚钱？宠物主的购买行为和态度的改变对宠物食品行业产生了重大影响。根据Statista发布的最新预测，宠物食品领域的收入在2023年有望达到1473亿美元。预计2023年-2027年的年复合增长率为11.11%。
Why is pet food the most profitable? Changes in pet owners' purchasing behaviors and attitudes have significantly impacted the pet food industry. According to Statista's latest projections, pet food revenue is expected to reach $147.3 billion in 2023, with a CAGR of 11.11% from 2023 to 2027.
宠物服务：增速快 | Pet Services: Rapid Growth
越来越多宠物主溺爱他们的宠物并尽可能提供最好的照顾，因此，宠物服务也成为了近年来增长速度最快的品类之一。根据Research And Markets发布的研究报告，到2030年，全球宠物服务市场规模预计将达到501亿美元。
As more pet owners pamper their pets and seek the best care possible, pet services have become one of the fastest-growing categories. According to Research And Markets, the global pet services market is projected to reach $50.1 billion by 2030.
宠物居家：新风口 | Pet Home Products: Emerging Trend
近年来因居家时间增多，宠物主对自己所养的宠物关注度也随之增加，他们希望能够进一步提升爱宠的生活质量，让它们的生活更舒适且有趣。由此，宠物居家类产品这几年的需求呈现稳步增长趋势。
With increased time spent at home in recent years, pet owners' attention to their pets has grown, driving demand for products that enhance their pets' quality of life—making it more comfortable and fun. As a result, pet home products have seen steady growth.
宠物喂养/管理：智能化 | Smart Pet Feeding/Management
拟人化养宠的流行，也给宠物带来了智能化的生活新体验。宠物智能喂食器、自动饮水机、自动清理机、远程监控设备等产品开始被更多的宠物主选购，特别是出差的商务人士。
The trend of anthropomorphizing pets has introduced smart living experiences. Products like automatic feeders, water dispensers, self-cleaning litter boxes, and remote monitoring devices are increasingly popular, especially among business travelers.
其他宠物日常用品：需求大 | Other Pet Essentials: High Demand
这里我们把宠物服饰（衣服、项圈、配饰等）、宠物玩具（磨牙棒，逗猫棒等）、宠物户外/出行（牵引绳、飞盘等）、宠物箱包（手提包、猫包等）、宠物清洁（身体清洁：如指甲刀、折叠浴盆，环境清洁：如猫毛清理器、清洁剂）等品类的产品归为宠物的日常用品。
This category includes pet apparel (clothing, collars, accessories), toys (chew sticks, cat teasers), outdoor/travel gear (leashes, frisbees), carriers (handbags, cat backpacks), and cleaning products (nail clippers, foldable baths, fur removers).
写在最后 | Final Thoughts
虽然宠物品类丰富多样，但对应市场的需求不同、目标客户也不一样。对于宠物企业或品牌而言，需要在这个基础上，有针对性的做好市场调研，再进行选品。最好能够自主研发，与市面上的产品做差异化。
While pet product categories are diverse, market demands and target audiences vary. Pet businesses should conduct targeted market research before selecting products. Ideally, they should focus on R&D to differentiate from competitors and build strong brand influence overseas.
