中国玩具出口创新高：美国玩具反斗城破产影响有限，动漫IP衍生品成新趋势

中国玩具出口创新高：美国玩具反斗城破产影响有限，动漫IP衍生品成新趋势

China's Toy Exports Hit Record High: Toys "R" Us Bankruptcy Has Limited Impact, Anime IP Derivatives Become New Trend

中国玩具产业迎来黄金发展期

China's Toy Industry Enters Golden Development Period

根据最新数据显示，2017年中国玩具出口额达441.5亿美元，同比增长31.2%，创下2007年以来的新高。广东省玩具协会会长李卓明表示，尽管美国玩具反斗城破产引发行业关注，但对全球玩具消费需求影响有限。

According to the latest data, China's toy exports reached $44.15 billion in 2017, a year-on-year increase of 31.2%, hitting a new high since 2007. Li Zhuoming, president of Guangdong Toy Association, stated that although the bankruptcy of Toys "R" Us has drawn industry attention, its impact on global toy consumption demand is limited.

玩具反斗城破产的差异化影响

Differential Impact of Toys "R" Us Bankruptcy

玩具反斗城在美国和英国的业务进入破产清算阶段，但其亚洲业务作为独立法人继续运营。值得注意的是，该公司2017年在中国新开设了10家门店，显示出对中国市场的持续看好。

While Toys "R" Us' U.S. and U.K. businesses have entered bankruptcy liquidation, its Asian operations continue as an independent legal entity. Notably, the company opened 10 new stores in China in 2017, demonstrating continued optimism about the Chinese market.

中国玩具产业转型升级

Transformation and Upgrading of China's Toy Industry

广东省作为中国最大的玩具生产和出口基地，2017年玩具出口额达227.06亿美元，占全国51.49%。特别值得关注的是，加工贸易占比已从90%以上降至42.52%，显示产业转型升级取得显著成效。

As China's largest toy production and export base, Guangdong's toy exports reached $22.706 billion in 2017, accounting for 51.49% of the national total. Particularly noteworthy is that the proportion of processing trade has dropped from over 90% to 42.52%, showing significant progress in industrial transformation and upgrading.

动漫IP衍生品成为新增长点

Anime IP Derivatives Become New Growth Driver

中国玩具企业正积极布局动漫IP衍生品领域。据预测，2017年中国动漫及衍生品市场规模将超过1500亿元。奥飞娱乐等上市公司已与"小猪佩奇"、"海绵宝宝"等国际知名IP展开合作，推动产业融合发展。

Chinese toy companies are actively expanding into the anime IP derivatives field. It is predicted that China's anime and derivative products market will exceed 150 billion yuan in 2017. Listed companies like Alpha Group have cooperated with internationally renowned IPs such as "Peppa Pig" and "SpongeBob SquarePants" to promote industrial integration and development.

全球市场多元化拓展

Diversified Expansion in Global Markets

除传统欧美市场外，中国玩具出口已拓展至南美、中东和俄罗斯等新兴市场。2018年前两个月，中国玩具出口同比增长28.9%，达212.7亿元人民币，显示出强劲的增长势头。

In addition to traditional European and American markets, China's toy exports have expanded to emerging markets such as South America, the Middle East and Russia. In the first two months of 2018, China's toy exports increased by 28.9% year-on-year to 21.27 billion yuan, showing strong growth momentum.