Miravia助力国际品牌在黑五大促中实现超额销售目标 - 专业SEO推广策略解析
2023年黑五精彩收官 - 这是Miravia首次参与黑五促销活动，吸引了超过400家国际知名品牌和西班牙本土品牌参与。包括欧莱雅(L'Oreal)、宝洁(P&G)、双立人(Zwilling)、拉瓦萨(Lavazza)和戴森(Dyson)等20多个国际品牌通过平台的精准营销实现了销售爆发式增长。
2023 Black Friday Success - This marks Miravia's first participation in Black Friday promotions, attracting over 400 international renowned brands and local Spanish brands. More than 20 international brands including L'Oreal, P&G, Zwilling, Lavazza and Dyson achieved explosive sales growth through the platform's precise marketing.
Miravia为品牌提供的AIPL营销模块(认知/兴趣/购买/忠诚)让品牌首次能够清晰地追踪用户行为和资产，识别影响转化的关键环节，并实现长期用户触达。多家品牌代运营服务商表示："Miravia很懂品牌诉求，数据看板让品牌真正开始通过平台进行人群运营。"
Miravia's AIPL marketing module (Awareness/Interest/Purchase/Loyalty) enables brands to clearly track user behavior and assets for the first time, identify key conversion factors, and achieve long-term user reach. Several brand operation service providers stated: "Miravia understands brand needs well, the data dashboard truly enables brands to conduct audience operations through the platform."
品牌成功案例：
Brand Success Stories:
拉瓦萨(Lavazza)：这个意大利百年咖啡品牌在黑五期间实现人群拉新增长3.1倍，11月24日当天跃居咖啡品类第一。平台联合多个品牌的线下广告曝光功不可没。
Lavazza: This century-old Italian coffee brand achieved 3.1x growth in new customer acquisition during Black Friday, ranking first in the coffee category on November 24. The platform's joint offline advertising exposure with multiple brands contributed significantly.
欧莱雅(L'Oreal)：这个全球美妆巨头在短短4天内新增百万曝光人群，全店加购率增长2.84倍，转化效率提升4.8倍。通过AIPL模型，品牌首次在欧洲实现人群资产运营。
L'Oreal: This global beauty giant gained one million new exposures in just 4 days, with cart addition rate increasing by 2.84x and conversion efficiency improving by 4.8x. Through the AIPL model, the brand achieved audience asset operation in Europe for the first time.
宝洁(P&G)：旗下欧乐B品牌实现交易金额9倍增长，其中1/3来自付费流量。APP品类TOP品牌墙展示带来高达20%的进店转化率。
P&G: Its Oral-B brand achieved 9x growth in transaction volume, with 1/3 coming from paid traffic. The TOP brand wall display in APP categories brought a store entry conversion rate as high as 20%.
Miravia CEO Yann表示："我们为品牌提供了高效简单的在线销售工具。对这些令人印象深刻的黑色星期五业绩感到自豪，并期待持续这一势头。"
Miravia CEO Yann stated: "We provide brands with efficient and simple online sales tools. We're proud of these impressive Black Friday results and look forward to maintaining this momentum."
未来，Miravia将发挥阿里数智化优势，推出更多商家运营提效工具，加大与代运营商的生态建设和数据合作，支持品牌在西班牙市场的成长。
In the future, Miravia will leverage Alibaba's digital intelligence advantages to launch more merchant operation efficiency tools, strengthen ecosystem construction and data cooperation with agents, and support brand growth in the Spanish market.
SEO推广专家提示：对于想要拓展欧洲市场的品牌，Miravia平台提供的精准人群触达和AIPL营销模式是极佳的选择。平台整合了线上线下多渠道资源，能有效提升品牌曝光和转化率。
SEO Expert Tip: For brands looking to expand in the European market, Miravia's precise audience reach and AIPL marketing model are excellent choices. The platform integrates online and offline multi-channel resources to effectively enhance brand exposure and conversion rates.