如何通过B2B精准推广产品？谷歌竞价推广是否有效？
一家假发龙头企业：我们为什么弃用了使用7年的CRM
A Leading Wig Manufacturer: Why We Abandoned Our 7-Year-Old CRM
L公司是一家实力不容低调的青岛假发企业，从事高端男士真人发块生产贸易十余年，产品主要包括男士真人发块、女装蕾丝头套、发帘、发绺等，支持手工定制，B2B和B2C各有独立的业务团队，产品销往北美、南美、西欧、北欧、澳洲等国家。
L Company is a prestigious Qingdao-based wig manufacturer specializing in high-end men's human hair systems for over a decade. Their product line includes men's hairpieces, women's lace wigs, hair wefts, and extensions, with both B2B and B2C divisions serving North/South America, Western/Northern Europe, and Australia.
第一弹：CRM贯通公司业务流
Part 1: How CRM Streamlines Business Operations
L公司B2B业务负责人Niki表示："询盘云全触点打通的产品逻辑更符合我们的需求。从客户获取到跟进的整个链条都集成在系统中，业务员几乎不需要手动录入。"
Niki, L Company's B2B director, stated: "Inquiry Cloud's omnichannel integration perfectly aligns with our needs. The entire customer journey from acquisition to follow-up is automated, eliminating manual data entry."
关键优势：
Key Benefits:
- 邮件打印功能：方便订单翻译和存档
- Email printing: Simplifies order translation and archiving
- 销售数据看板：实时掌握业务进展
- Sales dashboard: Real-time performance tracking
- BI报表：多维度的绩效分析
- BI reports: Comprehensive performance analytics
第二弹：B2C业务迎来春天
Part 2: Revolutionizing B2C Operations
B2C负责人Amily强调："询盘云与Shopify/Magento的深度整合解决了我们三大痛点：防止撞单、网站客户追踪、订单自动化管理。"
Amily, B2C lead, highlighted: "Inquiry Cloud's Shopify/Magento integration addresses three critical pain points: duplicate lead prevention, website visitor tracking, and automated order management."
SEO优化提示：假发行业的关键词包括"human hair wigs"、"lace front wigs"等，建议在网站内容中自然融入这些术语。
SEO Tip: Naturally incorporate industry keywords like "human hair wigs" and "lace front wigs" in website content.
第三弹：构建营销闭环
Part 3: Creating Marketing Flywheel
通过询盘云的闭环优化功能，L公司将客户画像数据安全回传广告平台，实现精准投放，广告转化率提升40%。
Using Inquiry Cloud's closed-loop optimization, L Company safely shares customer profiles with ad platforms, achieving 40% higher conversion rates.
谷歌竞价推广建议：
Google Ads Recommendation:
对于B2B企业，建议采用关键词规划工具筛选高商业价值词，设置合理的出价策略。同时配合再营销广告，覆盖网站访客。
For B2B companies, use Keyword Planner to identify high-value terms and implement smart bidding. Combine with remarketing to engage website visitors.
总经理Jeff总结道："询盘云帮助我们以低于同行30%的获客成本，实现了2倍的运营效率提升。"
CEO Jeff concluded: "Inquiry Cloud helps us achieve 30% lower CAC and 2x operational efficiency compared to industry averages."
