零基础学外贸：谷歌竞价推广与独立站避坑指南
当前出海趋势：独立站已成为跨境电商的新蓝海，但对新手卖家而言，每一步都暗藏风险。本文将分享建站、推广、运营三大核心环节的避坑策略。
Market Trend: Independent websites have become the new blue ocean for cross-border e-commerce, but for novice sellers, every step is full of pitfalls. This article shares risk-avoidance strategies for three core aspects: website building, promotion, and operation.
一、建站避坑指南 | Website Building Guide
关键选择：Shopify等SaaS建站工具虽便捷，但需注意：
1. 警惕劣质建站服务商
2. 确保营销功能完备
3. 必须掌握域名和后台控制权
Key Choices: While SaaS tools like Shopify are convenient, note:
1. Beware of low-quality website builders
2. Ensure complete marketing functions
3. Must control domain and backend
二、推广实战技巧 | Promotion Strategies
Facebook广告：
• 优先选择企业账户（稳定性更高）
• 通过正规渠道开户
• 网红营销需考察粉丝互动率
Facebook Ads:
• Prefer business accounts (more stable)
• Open accounts through official channels
• Influencer marketing requires checking engagement rates
三、运营核心要点 | Operation Essentials
选品四大原则：
1. 高客单价高利润
2. 重量轻
3. 不易碎
4. 售后简单
Product Selection Principles:
1. High price & profit margin
2. Lightweight
3. Not fragile
4. Easy after-sales
物流建议：疫情期间优先考虑小型物流公司，兼顾时效性与成本控制。
Logistics Tip: During pandemic, prefer small logistics companies balancing speed and cost.
Ueeshop专业建议：独立站是长期项目，需要系统规划和持续优化。
Ueeshop Pro Tip: Independent websites are long-term projects requiring systematic planning.
